Public Relations & Advertising

Your degree in communication is a launchpad into shaping how organizations connect with people. As a Public Relations Specialist, you’ll be on the front lines, drafting press releases for a new product, pitching stories to journalists, and managing a brand’s social media presence during a crisis. Alternatively, you could become a Training and Development Specialist, where you’ll design the onboarding program for new hires or create workshops that teach new skills to an entire sales force.

Many start in specialist roles before advancing into management. A PR Specialist might become a PR Manager, shifting from writing pitches to setting the entire communication strategy and budget. The path through training is growing especially fast. While most roles in this field show steady growth, some, like traditional editing, face significant headwinds as technology changes the work.

AI will be your new intern. With moderate exposure across most career paths, expect AI to handle routine tasks like writing first drafts of press releases or analyzing social media sentiment. This won’t eliminate your job, but it will change it. Your value will shift from pure execution to strategy, creative oversight, and building the human relationships that still drive every successful campaign.

Closely-related majors include Communication & Media, Broadcasting & Digital Media, and Corporate Communications, which share overlapping career paths and skill sets.