Public Relations & Advertising at West Texas A & M University
Canyon, TX · Public · Bachelor's Degree · Public Relations, Advertising, and Applied Communication
DegreeOutlook Score (Base Case) — assumes in-state tuition
45
Optimistic
45
Base Case
47
Pessimistic
Earnings
$35,658/yr (-9% vs median)
AI Risk
High (51% exposed)
Job Market
Very Large (161,400 openings/yr)
ROI
13.4x earnings multiple (11.1x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $488K | $489K | $463K |
| Earnings Multiple (In-State) | 13.4x | 13.4x | 12.7x |
| Earnings Multiple (Out-of-State) | 11.1x | 11.1x | 10.5x |
| Probability of Field Employment | 62% | 55% | 40% |
| DegreeOutlook Score | 45 | 45 | 47 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$36,404
Out-of-state: $43,984 (11.1x ROI)
Median Debt at Graduation
$18,250
6.1 months of Year 1 earnings
Reported Earnings (5 Year)
$46,179
30% growth from Year 1
About West Texas A & M University
West Texas A & M University accepts 97% of applicants — an open-access institution by design, enrolling 6,771 students in Canyon, TX.
See all programs and financial aid at West Texas A & M University →Top Career Paths
Human resources managers
$140,030/yr
Public relations managers
$138,520/yr
Training and development managers
$127,090/yr
Compare & Explore
Public Relations & Advertising at Other Schools
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Explore the Trade Alternative
Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.
Frequently Asked Questions
What does a 45/100 DegreeOutlook Score mean for Public Relations & Advertising at West Texas A & M University?
At 45/100, the financial outlook is modest. Higher-scoring Public Relations & Advertising programs exist, though non-financial factors may justify this choice.
Should I worry about AI if I study Public Relations & Advertising at West Texas A & M University?
The 51% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →