Public Relations & Advertising at Dalton State College
Dalton, GA · Public · Bachelor's Degree · Public Relations, Advertising, and Applied Communication
DegreeOutlook Score (Base Case) — assumes in-state tuition
44
Optimistic
44
Base Case
49
Pessimistic
Earnings
$29,594/yr (-25% vs median)
AI Risk
High (51% exposed)
Job Market
Very Large (161,400 openings/yr)
ROI
31.1x earnings multiple (10.0x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $398K | $409K | $405K |
| Earnings Multiple (In-State) | 30.3x | 31.1x | 30.8x |
| Earnings Multiple (Out-of-State) | 9.8x | 10.0x | 9.9x |
| Probability of Field Employment | 62% | 55% | 40% |
| DegreeOutlook Score | 44 | 44 | 49 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$13,132
Out-of-state: $40,756 (10.0x ROI)
About Dalton State College
a smaller institution with 4,419 students in Dalton, GA. With 50% of students on Pell Grants, the campus draws from a broad economic spectrum.
See all programs and financial aid at Dalton State College →Top Career Paths
Human resources managers
$140,030/yr
Public relations managers
$138,520/yr
Training and development managers
$127,090/yr
Compare & Explore
Public Relations & Advertising at Other Schools
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Explore the Trade Alternative
Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.
Frequently Asked Questions
How does Dalton State College's Public Relations & Advertising program score?
This program scores 44/100 — on the lower end for Public Relations & Advertising. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Public Relations & Advertising to AI automation?
AI won't 'replace' Public Relations & Advertising careers outright, but it is likely to reduce the number of job openings. We model 51% task exposure, which compresses field employment probability in our scenarios.
Why are Public Relations & Advertising earnings lower at Dalton State College?
Lower starting pay at Dalton State College may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →