Public Relations & Advertising at Florida Southern College
Lakeland, FL · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication
DegreeOutlook Score (Base Case)
36
Optimistic
35
Base Case
38
Pessimistic
Earnings
$35,023/yr (-11% vs median)
AI Risk
High (51% exposed)
Job Market
Very Large (161,400 openings/yr)
ROI
3.5x earnings multiple
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $602K | $590K | $536K |
| Earnings Multiple | 3.6x | 3.5x | 3.2x |
| Probability of Field Employment | 62% | 55% | 40% |
| DegreeOutlook Score | 36 | 35 | 38 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition (Sticker)
$169,440
Median Debt at Graduation
$25,710
8.8 months of Year 1 earnings
Reported Earnings (5 Year)
$58,724
68% growth from Year 1
About Florida Southern College
Florida Southern College accepts 59% of applicants, balancing access with selectivity, a compact campus enrolling 2,607 students in Lakeland, FL.
See all programs and financial aid at Florida Southern College →Top Career Paths
Human resources managers
$140,030/yr
Public relations managers
$138,520/yr
Training and development managers
$127,090/yr
Compare & Explore
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Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.
Frequently Asked Questions
How does Florida Southern College's Public Relations & Advertising program score?
This program scores 35/100 — on the lower end for Public Relations & Advertising. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Public Relations & Advertising to AI automation?
AI won't 'replace' Public Relations & Advertising careers outright, but it is likely to reduce the number of job openings. We model 51% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →