Public Relations & Advertisingat The University of Texas at Austin
Graduates earn $47,972/yr in their first year — about 22.0% above the national Public Relations & Advertising average. Base-case 10-year earnings $716K; scenarios range from $628K to $744K depending on AI disruption.
What this degree looks like at UT Austin
The strong outcomes for UT Austin's Moody College of Communication graduates are no accident. You're not just earning a degree; you're plugging into the vibrant Austin tech and creative scene. The city is a hub for major players like Dell, Oracle, and Indeed, plus a host of influential ad agencies and startups, all of which actively recruit Longhorns for their marketing and communications teams. This direct pipeline to a high-demand, high-salary local job market is a significant advantage. Your career will likely start in a fast-paced corporate or agency role, and with the high AI risk in this field, your most valuable skill will be strategic thinking. To stand out, focus your coursework and internships on a specific industry, like B2B tech or consumer goods, to build specialized expertise that automation can't easily replicate.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to UT Austin's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Public Relations & Advertising
How UT Austin stacks up against other schools offering this major.
Other top programs at UT Austin
Other highest-scoring programs offered at UT Austin, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Public Relations & Advertising offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Public Relations & Advertising trade programs on TradeSchoolOutlook →Frequently asked about Public Relations & Advertising at UT Austin
How does The University of Texas at Austin's Public Relations & Advertising program score?
This program scores 68/100, reflecting respectable but not exceptional financial outcomes for Public Relations & Advertising graduates.
How vulnerable is Public Relations & Advertising to AI automation?
AI won't 'replace' Public Relations & Advertising careers outright, but it is likely to reduce the number of job openings. We model 51% task exposure, which compresses field employment probability in our scenarios.
Why does The University of Texas at Austin rank so high for Public Relations & Advertising?
The #4 ranking out of 183 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.