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Communications · Public Relations & Advertising Rank #3 of 183

Public Relations & Advertisingat Brigham Young University

Graduates earn $51,436/yr in their first year — about 31.0% above the national Public Relations & Advertising average. Base-case 10-year earnings $640K; scenarios range from $573K to $659K depending on AI disruption.

Provo, UT Private nonprofit Bachelor's Degree
DegreeOutlook Score
71 STRONG
73
Optimistic
68
Pessimistic
Earnings
$51,436
1-year post-graduation
ROI
26.4x
Earnings : tuition
10-yr Base
$640K
Cumulative base-case earnings
AI Risk
High
53% task exposure
Program Analysis

What this degree looks like at Brigham Young University

While the earnings data is strong, it's the "why" that matters. BYU's program benefits immensely from its location near the "Silicon Slopes" tech hub. Companies like Adobe, Qualtrics, and numerous startups are constantly hiring for in-house marketing, corporate communications, and HR roles, creating a high-demand, high-salary local job market right on your doorstep. The university's powerful, tight-knit alumni network, particularly within the LDS community, provides a significant advantage in securing these competitive positions across the country. Your degree isn't just a credential; it's an entry pass into a well-established professional ecosystem.

To truly stand out, focus your internships and portfolio on the B2B tech sector. Learning to communicate complex software or data solutions to a business audience is a specialized skill that will make you an indispensable—and well-compensated—candidate in this thriving regional economy.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$573K
10-year cumulative earnings
Scenario Score68/100
Earnings Multiple22.0x
Base Case
Moderate Integration
$640K
10-year cumulative earnings
Scenario Score71/100
Earnings Multiple24.6x
Optimistic
AI Augmentation
$659K
10-year cumulative earnings
Scenario Score73/100
Earnings Multiple25.4x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Brigham Young University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Public Relations & Advertising graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Human resources managers
+5.0% 10-yr growth · 17,900 openings/yr
$140,030/yr
Moderate
2
Public relations managers
+5.0% 10-yr growth · 6,600 openings/yr
$138,520/yr
High
3
Training and development managers
+5.8% 10-yr growth · 3,800 openings/yr
$127,090/yr
High
4
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
5
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
6
Agents and business managers of artists, performers, and athletes
+8.7% 10-yr growth · 2,200 openings/yr
$96,310/yr
High
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Public Relations & Advertising

How Brigham Young University stacks up against other schools offering this major.

Highest earnings
Syracuse University
NY · Private nonprofit
56
DW Score
$55K
1-yr earn
2.3x
ROI
Southern Methodist University
TX · Private nonprofit
52
DW Score
$52K
1-yr earn
2.0x
ROI
Top score
Miami University-Hamilton
OH · Public
72
DW Score
$51K
1-yr earn
26.2x
ROI
Miami University-Middletown
OH · Public
72
DW Score
$51K
1-yr earn
26.2x
ROI
Miami University-Oxford
OH · Public
65
DW Score
$51K
1-yr earn
10.1x
ROI
Also at Brigham Young University

Other top programs at Brigham Young University

Other highest-scoring programs offered at Brigham Young University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Public Relations & Advertising offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Public Relations & Advertising trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Public Relations & Advertising at Brigham Young University

What is the DegreeOutlook Score for Public Relations & Advertising at Brigham Young University?

This program scores 71/100 — placing it among the stronger programs for Public Relations & Advertising nationally. The score reflects above-average earnings, manageable AI risk, and solid financial return.

Will AI replace Public Relations & Advertising careers?

With 51% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $572,686 in decade earnings vs $658,715 in the optimistic case — a meaningful gap.

What makes Brigham Young University's Public Relations & Advertising program stand out?

Ranked #3 of 183 programs nationally, Brigham Young University lands in the top 5%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.