Public Relations & Advertising at Gonzaga University
Spokane, WA · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication
DegreeOutlook Score (Base Case)
44
Optimistic
44
Base Case
44
Pessimistic
Earnings
$39,013/yr (-1% vs median)
AI Risk
High (51% exposed)
Job Market
Very Large (161,400 openings/yr)
ROI
3.2x earnings multiple
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $716K | $691K | $609K |
| Earnings Multiple | 3.3x | 3.2x | 2.8x |
| Probability of Field Employment | 62% | 55% | 40% |
| DegreeOutlook Score | 44 | 44 | 44 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition (Sticker)
$214,000
Median Debt at Graduation
$26,000
8.0 months of Year 1 earnings
Reported Earnings (5 Year)
$71,987
85% growth from Year 1
About Gonzaga University
With 76% of applicants admitted, Gonzaga University prioritizes broad access, with a mid-sized student body of 5,098 in Spokane, WA. Financial aid reduces the effective four-year cost to $145,484 — 32% less than the list price.
See all programs and financial aid at Gonzaga University →Top Career Paths
Human resources managers
$140,030/yr
Public relations managers
$138,520/yr
Training and development managers
$127,090/yr
Compare & Explore
Public Relations & Advertising at Other Schools
Other Majors at Gonzaga University
Consider the Trade Route?
Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.
Frequently Asked Questions
What is the DegreeOutlook Score for Public Relations & Advertising at Gonzaga University?
A score of 44/100 indicates below-average financial outcomes for Public Relations & Advertising. Earnings, ROI, or AI risk factors are pulling the score down.
Will AI replace Public Relations & Advertising careers?
With 51% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $609,344 in decade earnings vs $715,543 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →