Public Relations & Advertising at University of Idaho
Moscow, ID · Public · Bachelor's Degree · Public Relations, Advertising, and Applied Communication
DegreeOutlook Score (Base Case) — assumes in-state tuition
50
Optimistic
49
Base Case
50
Pessimistic
Earnings
$38,136/yr (-3% vs median)
AI Risk
High (51% exposed)
Job Market
Very Large (161,400 openings/yr)
ROI
14.1x earnings multiple (4.2x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $497K | $496K | $468K |
| Earnings Multiple (In-State) | 14.1x | 14.1x | 13.3x |
| Earnings Multiple (Out-of-State) | 4.2x | 4.2x | 3.9x |
| Probability of Field Employment | 62% | 55% | 40% |
| DegreeOutlook Score | 50 | 49 | 50 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$35,264
Out-of-state: $119,136 (4.2x ROI)
Median Debt at Graduation
$24,634
7.8 months of Year 1 earnings
Reported Earnings (5 Year)
$47,892
26% growth from Year 1
About University of Idaho
University of Idaho accepts 79% of applicants — an open-access institution by design, serving 7,363 students in Moscow, ID.
See all programs and financial aid at University of Idaho →Top Career Paths
Human resources managers
$140,030/yr
Public relations managers
$138,520/yr
Training and development managers
$127,090/yr
Compare & Explore
Public Relations & Advertising at Other Schools
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Explore the Trade Alternative
Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.
Frequently Asked Questions
How does University of Idaho's Public Relations & Advertising program score?
This program scores 49/100 — on the lower end for Public Relations & Advertising. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Public Relations & Advertising to AI automation?
AI won't 'replace' Public Relations & Advertising careers outright, but it is likely to reduce the number of job openings. We model 51% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →