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Public Relations & Advertising at Rider University

Lawrenceville, NJ · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication
45 /100
DegreeOutlook Score (Base Case)
46
Optimistic
45
Base Case
46
Pessimistic
Earnings $38,600/yr (-2% vs median)
AI Risk High (51% exposed)
Job Market Very Large (161,400 openings/yr)
ROI 4.2x earnings multiple
Ranked #100 of 183 Public Relations & Advertising programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $666K $646K $577K
Earnings Multiple 4.3x 4.2x 3.7x
Probability of Field Employment 62% 55% 40%
DegreeOutlook Score 46 45 46

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$155,600
4-Year Net Price (After Aid)
$101,148
35% less than sticker · See by income
Median Debt at Graduation
$25,000
7.8 months of Year 1 earnings
Reported Earnings (5 Year)
$66,886
73% growth from Year 1

About Rider University

With 79% of applicants admitted, Rider University prioritizes broad access, a compact campus enrolling 3,192 students in Lawrenceville, NJ. Financial aid reduces the effective four-year cost to $101,148 — 35% less than the list price.

See all programs and financial aid at Rider University →

Top Career Paths

Human resources managers $140,030/yr
Public relations managers $138,520/yr
Training and development managers $127,090/yr
View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 183 schools offering Public Relations & Advertising →

Public Relations & Advertising at Other Schools

Syracuse University ($54,934) Southern Methodist University ($51,828) Brigham Young University ($51,436) Miami University-Hamilton ($50,700) Miami University-Middletown ($50,700) Miami University-Oxford ($50,700) University of Southern California ($50,041) Johnson & Wales University-Online ($49,033)

Other Majors at Rider University

Accounting and Related Services ($65,849) Management Sciences and Quantitative Methods ($58,890) Finance and Financial Management Services ($57,881) Teacher Education and Professional Development, Specific Levels and Methods ($57,145) International Business ($53,124) Teacher Education and Professional Development, Specific Subject Areas ($52,940) Business Administration, Management and Operations ($50,838) Mathematics ($50,478)

Explore the Trade Alternative

Compare Public Relations & Advertising trade programs on TradeSchoolOutlook →

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Public Relations & Advertising at Rider University?
A score of 45/100 indicates below-average financial outcomes for Public Relations & Advertising. Earnings, ROI, or AI risk factors are pulling the score down.
Will AI replace Public Relations & Advertising careers?
With 51% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $577,176 in decade earnings vs $665,678 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →