Public Relations & Advertising at Rochester Institute of Technology
Rochester, NY · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication
DegreeOutlook Score (Base Case)
36
Optimistic
36
Base Case
38
Pessimistic
Earnings
$36,664/yr (-7% vs median)
AI Risk
High (51% exposed)
Job Market
Very Large (161,400 openings/yr)
ROI
2.7x earnings multiple
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $641K | $625K | $562K |
| Earnings Multiple | 2.8x | 2.7x | 2.5x |
| Probability of Field Employment | 62% | 55% | 40% |
| DegreeOutlook Score | 36 | 36 | 38 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition (Sticker)
$228,064
Median Debt at Graduation
$26,500
8.7 months of Year 1 earnings
Reported Earnings (5 Year)
$63,502
73% growth from Year 1
About Rochester Institute of Technology
With 71% of applicants admitted, Rochester Institute of Technology prioritizes broad access, with a mid-sized student body of 13,225 in Rochester, NY. After financial aid, the average student pays $118,776 over four years — 48% below sticker price.
See all programs and financial aid at Rochester Institute of Technology →Top Career Paths
Human resources managers
$140,030/yr
Public relations managers
$138,520/yr
Training and development managers
$127,090/yr
Compare & Explore
Public Relations & Advertising at Other Schools
Other Majors at Rochester Institute of Technology
Consider the Trade Route?
Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.
Frequently Asked Questions
What does a 36/100 DegreeOutlook Score mean for Public Relations & Advertising at Rochester Institute of Technology?
At 36/100, the financial outlook is modest. Higher-scoring Public Relations & Advertising programs exist, though non-financial factors may justify this choice.
Should I worry about AI if I study Public Relations & Advertising at Rochester Institute of Technology?
The 51% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →