Public Relations & Advertising at Utah State University
Logan, UT · Public · Bachelor's Degree · Public Relations, Advertising, and Applied Communication
DegreeOutlook Score (Base Case) — assumes in-state tuition
39
Optimistic
38
Base Case
42
Pessimistic
Earnings
$32,741/yr (-17% vs median)
AI Risk
High (51% exposed)
Job Market
Very Large (161,400 openings/yr)
ROI
11.6x earnings multiple (4.3x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $420K | $429K | $419K |
| Earnings Multiple (In-State) | 11.4x | 11.6x | 11.4x |
| Earnings Multiple (Out-of-State) | 4.2x | 4.3x | 4.2x |
| Probability of Field Employment | 62% | 55% | 40% |
| DegreeOutlook Score | 39 | 38 | 42 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$36,912
Out-of-state: $99,208 (4.3x ROI)
Reported Earnings (4 Year)
$53,112
62% growth from Year 1
About Utah State University
With 94% of applicants admitted, Utah State University prioritizes broad access, with 20,342 students enrolled in Logan, UT.
See all programs and financial aid at Utah State University →Top Career Paths
Human resources managers
$140,030/yr
Public relations managers
$138,520/yr
Training and development managers
$127,090/yr
Compare & Explore
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Frequently Asked Questions
What is the DegreeOutlook Score for Public Relations & Advertising at Utah State University?
A score of 38/100 indicates below-average financial outcomes for Public Relations & Advertising. Earnings, ROI, or AI risk factors are pulling the score down.
Will AI replace Public Relations & Advertising careers?
With 51% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $418,978 in decade earnings vs $420,439 in the optimistic case — a meaningful gap.
Can you still earn well with Public Relations & Advertising from Utah State University?
First-year earnings trail the national median, but starting salary isn't the full picture. Regional cost of living, career trajectory, and tuition cost all factor in. Check the five-year earnings data when available.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →