Public Relations & Advertising at Susquehanna University
Selinsgrove, PA · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication
DegreeOutlook Score (Base Case)
32
Optimistic
32
Base Case
34
Pessimistic
Earnings
$36,632/yr (-7% vs median)
AI Risk
High (51% exposed)
Job Market
Very Large (161,400 openings/yr)
ROI
2.3x earnings multiple
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $536K | $531K | $494K |
| Earnings Multiple | 2.3x | 2.3x | 2.1x |
| Probability of Field Employment | 62% | 55% | 40% |
| DegreeOutlook Score | 32 | 32 | 34 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition (Sticker)
$229,600
Median Debt at Graduation
$27,000
8.8 months of Year 1 earnings
Reported Earnings (5 Year)
$52,169
42% growth from Year 1
About Susquehanna University
A 79% acceptance rate means Susquehanna University is accessible to most applicants, with a smaller student body of 2,120 in Selinsgrove, PA. The average net cost of $106,156 over four years represents a 54% discount from published tuition.
See all programs and financial aid at Susquehanna University →Top Career Paths
Human resources managers
$140,030/yr
Public relations managers
$138,520/yr
Training and development managers
$127,090/yr
Compare & Explore
Public Relations & Advertising at Other Schools
Other Majors at Susquehanna University
Consider the Trade Route?
Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.
Frequently Asked Questions
How does Susquehanna University's Public Relations & Advertising program score?
This program scores 32/100 — on the lower end for Public Relations & Advertising. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Public Relations & Advertising to AI automation?
AI won't 'replace' Public Relations & Advertising careers outright, but it is likely to reduce the number of job openings. We model 51% task exposure, which compresses field employment probability in our scenarios.
How affordable is Public Relations & Advertising at Susquehanna University after financial aid?
Sticker price is $229,600, but the average net cost is $106,156 — a 54% discount. For students who qualify for aid, this program is considerably more affordable than it appears.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →