Public Relations & Advertising at University of Scranton
Scranton, PA · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication
DegreeOutlook Score (Base Case)
38
Optimistic
38
Base Case
40
Pessimistic
Earnings
$35,568/yr (-10% vs median)
AI Risk
High (51% exposed)
Job Market
Very Large (161,400 openings/yr)
ROI
3.2x earnings multiple
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $685K | $664K | $590K |
| Earnings Multiple | 3.3x | 3.2x | 2.8x |
| Probability of Field Employment | 62% | 55% | 40% |
| DegreeOutlook Score | 38 | 38 | 40 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition (Sticker)
$209,236
Median Debt at Graduation
$26,000
8.8 months of Year 1 earnings
Reported Earnings (5 Year)
$67,156
89% growth from Year 1
About University of Scranton
With 84% of applicants admitted, University of Scranton prioritizes broad access, a smaller institution with 3,589 students in Scranton, PA. The average net cost of $122,112 over four years represents a 42% discount from published tuition.
See all programs and financial aid at University of Scranton →Top Career Paths
Human resources managers
$140,030/yr
Public relations managers
$138,520/yr
Training and development managers
$127,090/yr
Compare & Explore
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Explore the Trade Alternative
Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.
Frequently Asked Questions
How does University of Scranton's Public Relations & Advertising program score?
This program scores 38/100 — on the lower end for Public Relations & Advertising. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Public Relations & Advertising to AI automation?
AI won't 'replace' Public Relations & Advertising careers outright, but it is likely to reduce the number of job openings. We model 51% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →