Home Schools University of Florida Public Relations & Advertising
Communications · Public Relations & Advertising Rank #7 of 183

Public Relations & Advertisingat University of Florida

Graduates earn $42,099/yr in their first year — about 7.0% above the national Public Relations & Advertising average. Base-case 10-year earnings $680K; scenarios range from $601K to $703K depending on AI disruption.

Gainesville, FL Public Bachelor's Degree
DegreeOutlook Score
66 SOLID
67
Optimistic
65
Pessimistic
Earnings
$42,099
1-year post-graduation
ROI
27.4x
Earnings : in-state tuition
10-yr Base
$680K
Cumulative base-case earnings
AI Risk
High
53% task exposure
Program Analysis

What this degree looks like at University of Florida

As a graduate of the University of Florida’s renowned College of Journalism and Communications, you won’t just be another applicant—you'll be part of a powerful professional network. The program's strength lies in its hands-on approach and deep connections to Florida's dynamic economy, from Orlando's tourism and hospitality giants to Miami's booming international business and luxury brand markets. You’ll find UF alumni leading in-house corporate communications teams and driving strategy at top agencies across the state and beyond. This isn't just theory; it's a direct pipeline to the industries that power the region. To maximize this advantage, focus on building a strong portfolio through internships. Your Gator connection will open doors, but a portfolio showcasing real-world campaign work is what will land you the job in this competitive field.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$601K
10-year cumulative earnings
Scenario Score65/100
Earnings Multiple23.6x
Base Case
Moderate Integration
$680K
10-year cumulative earnings
Scenario Score66/100
Earnings Multiple26.6x
Optimistic
AI Augmentation
$703K
10-year cumulative earnings
Scenario Score67/100
Earnings Multiple27.6x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Florida's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Public Relations & Advertising graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Human resources managers
+5.0% 10-yr growth · 17,900 openings/yr
$140,030/yr
Moderate
2
Public relations managers
+5.0% 10-yr growth · 6,600 openings/yr
$138,520/yr
High
3
Training and development managers
+5.8% 10-yr growth · 3,800 openings/yr
$127,090/yr
High
4
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
5
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
6
Agents and business managers of artists, performers, and athletes
+8.7% 10-yr growth · 2,200 openings/yr
$96,310/yr
High
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Public Relations & Advertising

How University of Florida stacks up against other schools offering this major.

Highest earnings
Syracuse University
NY · Private nonprofit
56
DW Score
$55K
1-yr earn
2.3x
ROI
Southern Methodist University
TX · Private nonprofit
52
DW Score
$52K
1-yr earn
2.0x
ROI
Brigham Young University
UT · Private nonprofit
71
DW Score
$51K
1-yr earn
26.4x
ROI
Top score
Miami University-Hamilton
OH · Public
72
DW Score
$51K
1-yr earn
26.2x
ROI
Miami University-Middletown
OH · Public
72
DW Score
$51K
1-yr earn
26.2x
ROI
Also at University of Florida

Other top programs at University of Florida

Other highest-scoring programs offered at University of Florida, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Public Relations & Advertising offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Public Relations & Advertising trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Public Relations & Advertising at University of Florida

How does University of Florida's Public Relations & Advertising program score?

This program scores 66/100, reflecting respectable but not exceptional financial outcomes for Public Relations & Advertising graduates.

How vulnerable is Public Relations & Advertising to AI automation?

AI won't 'replace' Public Relations & Advertising careers outright, but it is likely to reduce the number of job openings. We model 51% task exposure, which compresses field employment probability in our scenarios.

Why does University of Florida rank so high for Public Relations & Advertising?

The #7 ranking out of 183 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.