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Communications · Public Relations & Advertising Rank #5 of 183

Public Relations & Advertisingat University of Florida-Online

Graduates earn $42,099/yr in their first year — about 7.0% above the national Public Relations & Advertising average. Base-case 10-year earnings $680K; scenarios range from $601K to $703K depending on AI disruption.

Gainesville, FL Public Bachelor's Degree
DegreeOutlook Score
67 SOLID
68
Optimistic
66
Pessimistic
Earnings
$42,099
1-year post-graduation
ROI
45.7x
Earnings : in-state tuition
10-yr Base
$680K
Cumulative base-case earnings
AI Risk
High
53% task exposure
Program Analysis

What this degree looks like at University of Florida-Online

The University of Florida's strong national brand opens doors well beyond the state line, even for its online students. Your degree carries the weight of a top-tier public research university, signaling a high level of rigor to employers. This program’s value comes from its connection to Florida’s massive, diverse economy—a hub for tourism, real estate, and healthcare, all industries demanding sophisticated communication strategies. While the curriculum provides a solid foundation, the high AI risk in this field means you can't just rely on your diploma. To thrive, you must actively build a portfolio that showcases skills AI can't replicate: complex client management, crisis communications, and original, creative campaign development. Your key move should be securing internships, even remote ones, to prove you can apply strategic thinking under real-world pressure.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$601K
10-year cumulative earnings
Scenario Score66/100
Earnings Multiple38.8x
Base Case
Moderate Integration
$680K
10-year cumulative earnings
Scenario Score67/100
Earnings Multiple43.8x
Optimistic
AI Augmentation
$703K
10-year cumulative earnings
Scenario Score68/100
Earnings Multiple45.4x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Florida-Online's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Public Relations & Advertising graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Human resources managers
+5.0% 10-yr growth · 17,900 openings/yr
$140,030/yr
Moderate
2
Public relations managers
+5.0% 10-yr growth · 6,600 openings/yr
$138,520/yr
High
3
Training and development managers
+5.8% 10-yr growth · 3,800 openings/yr
$127,090/yr
High
4
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
5
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
6
Agents and business managers of artists, performers, and athletes
+8.7% 10-yr growth · 2,200 openings/yr
$96,310/yr
High
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Public Relations & Advertising

How University of Florida-Online stacks up against other schools offering this major.

Highest earnings
Syracuse University
NY · Private nonprofit
56
DW Score
$55K
1-yr earn
2.3x
ROI
Southern Methodist University
TX · Private nonprofit
52
DW Score
$52K
1-yr earn
2.0x
ROI
Brigham Young University
UT · Private nonprofit
71
DW Score
$51K
1-yr earn
26.4x
ROI
Top score
Miami University-Hamilton
OH · Public
72
DW Score
$51K
1-yr earn
26.2x
ROI
Miami University-Middletown
OH · Public
72
DW Score
$51K
1-yr earn
26.2x
ROI
Also at University of Florida-Online

Other top programs at University of Florida-Online

Other highest-scoring programs offered at University of Florida-Online, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Public Relations & Advertising offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Public Relations & Advertising trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Public Relations & Advertising at University of Florida-Online

How does University of Florida-Online's Public Relations & Advertising program score?

This program scores 67/100, reflecting respectable but not exceptional financial outcomes for Public Relations & Advertising graduates.

How vulnerable is Public Relations & Advertising to AI automation?

AI won't 'replace' Public Relations & Advertising careers outright, but it is likely to reduce the number of job openings. We model 51% task exposure, which compresses field employment probability in our scenarios.

Why does University of Florida-Online rank so high for Public Relations & Advertising?

The #5 ranking out of 183 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.