Sales & Marketing at University of Wisconsin-Madison

Madison, WI · Public · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations
75 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
76
Optimistic
75
Base Case
71
Pessimistic
Earnings $57,760/yr (5% vs median)
AI Risk High (44% exposed)
Job Market Very Large (499,600 openings/yr)
ROI 13.8x earnings multiple (3.8x out-of-state)
Ranked #8 of 26 General Sales programs Top 50%

Program Analysis

Your strong outcomes from UW-Madison's General Sales program reflect the university's robust business curriculum and its deep connections within regional and national markets. This program excels at developing versatile professionals, highly sought after by companies in diverse sectors like healthcare tech, advanced manufacturing, and consumer packaged goods, which have significant presences across Wisconsin and the Midwest. The reputation of a Big Ten business school opens doors to strong recruiting pipelines for roles requiring strategic thinking and relationship building, rather than just transactional selling. As you navigate a career with evolving AI integration, focus on developing consultative sales skills, understanding complex client needs, and building lasting professional relationships; these are the aspects of sales that will remain invaluable and less susceptible to automation.

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Sales & Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $631K $617K $562K
Earnings Multiple (In-State) 14.1x 13.8x 12.5x
Earnings Multiple (Out-of-State) 3.9x 3.8x 3.5x
Probability of Field Employment 49% 44% 35%
DegreeOutlook Score 76 75 71

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$44,820
Out-of-state: $162,412 (3.8x ROI)
4-Year Net Price (After Aid)
$67,712
-51% less than sticker · See by income
Median Debt at Graduation
$18,737
3.9 months of Year 1 earnings
Reported Earnings (5 Year)
$73,814
28% growth from Year 1

About University of Wisconsin-Madison

A 43% admission rate makes University of Wisconsin-Madison accessible to a wide range of qualified students, serving a student body of 35,665 in Madison, WI.

See all programs and financial aid at University of Wisconsin-Madison →

Top Career Paths

Sales representatives, wholesale and manufacturing, technical and scientific products $100,070/yr
Business teachers, postsecondary $97,270/yr
First-line supervisors of non-retail sales workers $84,130/yr
View all 11 career paths with salary ranges and AI risk →

Compare & Explore

Sales & Marketing at Other Schools

Other Majors at University of Wisconsin-Madison

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Sales & Marketing at University of Wisconsin-Madison?
This program scores 75/100 — placing it among the stronger programs for Sales & Marketing nationally. The score reflects above-average earnings, manageable AI risk, and solid financial return.
Will AI replace Sales & Marketing careers?
With 44% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $562,269 in decade earnings vs $630,815 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →