Sales & Marketingat Baylor University
Graduates earn $84,271/yr in their first year — about 54.0% above the national Sales & Marketing average. Base-case 10-year earnings $1,087K; scenarios range from $934K to $1,151K depending on AI disruption.
What this degree looks like at Baylor University
Baylor's General Sales program consistently prepares graduates for standout careers, a testament to its strong curriculum and strategic location. Situated in a vibrant Texas economy, the program benefits from proximity to major business hubs like Dallas and Houston, offering a rich pipeline to diverse industries such as tech, energy, and medical devices. This enables robust recruiting for high-value B2B sales roles, often involving complex products and services that demand sophisticated negotiation and relationship-building skills. Baylor’s reputation and alumni network further open doors to influential positions in major corporations, leading to rapid career progression. To truly excel, focus on developing deep analytical abilities and mastering sales technology, ensuring you're equipped to handle intricate client needs and adapt as the sales landscape evolves.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Baylor University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Sales & Marketing
How Baylor University stacks up against other schools offering this major.
Other top programs at Baylor University
Other highest-scoring programs offered at Baylor University, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Sales & Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Sales & Marketing trade programs on TradeSchoolOutlook →Frequently asked about Sales & Marketing at Baylor University
How does Baylor University's Sales & Marketing program score?
A score of 75/100 indicates strong financial outcomes. Baylor University's Sales & Marketing graduates fare well on earnings, job market size, and return on investment.
How vulnerable is Sales & Marketing to AI automation?
AI won't 'replace' Sales & Marketing careers outright, but it is likely to reduce the number of job openings. We model 44% task exposure, which compresses field employment probability in our scenarios.
Why does Baylor University rank so high for Sales & Marketing?
The #6 ranking out of 26 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.