Sales & Marketingat Kennesaw State University
Graduates earn $72,092/yr in their first year — about 32.0% above the national Sales & Marketing average. Base-case 10-year earnings $824K; scenarios range from $726K to $860K depending on AI disruption.
What this degree looks like at Kennesaw State University
Your strong performance here is largely thanks to Kennesaw State’s prime location within the expansive Atlanta metropolitan area, a hub for major corporations and burgeoning industries. This regional advantage creates a robust labor market for sales professionals, particularly in the lucrative wholesale, manufacturing, and technical sales sectors. The program's practical focus likely emphasizes developing the essential negotiation, client relationship management, and strategic communication skills that employers actively seek. You'll find graduates often step into roles managing complex B2B accounts, requiring deep product knowledge and problem-solving abilities that command higher compensation. To truly leverage this strong foundation, focus intensely on securing multiple internships and networking within Atlanta's corporate landscape; these experiences are invaluable for transitioning into high-earning, strategic sales positions.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Kennesaw State University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Sales & Marketing
How Kennesaw State University stacks up against other schools offering this major.
Other top programs at Kennesaw State University
Other highest-scoring programs offered at Kennesaw State University, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Sales & Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Sales & Marketing trade programs on TradeSchoolOutlook →Frequently asked about Sales & Marketing at Kennesaw State University
How does Kennesaw State University's Sales & Marketing program score?
A score of 85/100 indicates strong financial outcomes. Kennesaw State University's Sales & Marketing graduates fare well on earnings, job market size, and return on investment.
How vulnerable is Sales & Marketing to AI automation?
AI won't 'replace' Sales & Marketing careers outright, but it is likely to reduce the number of job openings. We model 44% task exposure, which compresses field employment probability in our scenarios.