Sales & Marketingat University of Houston
Graduates earn $50,957/yr in their first year — about 7.0% below the national Sales & Marketing average. Base-case 10-year earnings $634K; scenarios range from $575K to $649K depending on AI disruption.
What this degree looks like at University of Houston
While this program consistently ranks high nationally, the earnings figures reflect Houston's unique economic landscape. As a global hub for energy, petrochemicals, logistics, and healthcare, the city offers an enormous breadth of sales roles, from industrial wholesale to medical devices. This diversity means graduates often enter a wide range of positions, some with lower initial commissions but strong long-term growth, rather than exclusively high-tech fields. The curriculum likely emphasizes practical skills relevant to these major local industries, and the sheer volume of companies provides ample opportunities for early career experience. Your success will hinge on leveraging Houston’s robust corporate presence. To maximize your potential, actively seek internships and networking opportunities within the specific high-growth sectors that align with your interests, building specialized expertise that sets you apart.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Houston's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Sales & Marketing
How University of Houston stacks up against other schools offering this major.
Other top programs at University of Houston
Other highest-scoring programs offered at University of Houston, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Sales & Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Sales & Marketing trade programs on TradeSchoolOutlook →Frequently asked about Sales & Marketing at University of Houston
What is the DegreeOutlook Score for Sales & Marketing at University of Houston?
This program scores 75/100 — placing it among the stronger programs for Sales & Marketing nationally. The score reflects above-average earnings, manageable AI risk, and solid financial return.
Will AI replace Sales & Marketing careers?
With 44% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $575,406 in decade earnings vs $649,197 in the optimistic case — a meaningful gap.