Sales & Marketingat University of Wisconsin-Oshkosh
Graduates earn $54,213/yr in their first year — about 1.0% below the national Sales & Marketing average. Base-case 10-year earnings $572K; scenarios range from $526K to $581K depending on AI disruption.
What this degree looks like at University of Wisconsin-Oshkosh
This program excels in preparing you for the practical realities of sales and marketing within the regional economy. Its strong national standing isn't just about numbers; it reflects a curriculum likely focused on hands-on application and vital relationship-building skills. Many graduates find initial success with established Wisconsin-based manufacturers, distributors, and service providers, often in roles like account management or inside sales.
While the "high AI risk" might seem concerning, it primarily targets the more transactional, repetitive aspects of sales. Your true value will come from mastering complex problem-solving, strategic client engagement, and negotiation – areas where human intuition and connection remain irreplaceable. Focus on developing these deep interpersonal skills and seeking internships in specialized B2B or technical sales to position yourself for the most rewarding, AI-resistant career paths.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Wisconsin-Oshkosh's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Sales & Marketing
How University of Wisconsin-Oshkosh stacks up against other schools offering this major.
Other top programs at University of Wisconsin-Oshkosh
Other highest-scoring programs offered at University of Wisconsin-Oshkosh, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Sales & Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Sales & Marketing trade programs on TradeSchoolOutlook →Frequently asked about Sales & Marketing at University of Wisconsin-Oshkosh
What does a 74/100 DegreeOutlook Score mean for Sales & Marketing at University of Wisconsin-Oshkosh?
At 74/100, this is a high-performing program. The DegreeOutlook Score combines earnings, AI resilience, and ROI — and this program delivers on all three.
Should I worry about AI if I study Sales & Marketing at University of Wisconsin-Oshkosh?
The 44% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.