Sales & Marketing at Weber State University

Ogden, UT · Public · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations
80 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
81
Optimistic
80
Base Case
76
Pessimistic
Earnings $57,451/yr (5% vs median)
AI Risk High (44% exposed)
Job Market Very Large (499,600 openings/yr)
ROI 26.0x earnings multiple (9.7x out-of-state)
Ranked #5 of 26 General Sales programs Top 25%

Program Analysis

Weber State's program stands out nationally, a testament to its practical curriculum and strong connection to Utah's thriving economy. Ogden's strategic location, near Salt Lake City's "Silicon Slopes" and a robust manufacturing sector, creates significant demand for skilled sales professionals. This often translates into opportunities in business-to-business (B2B) sales, particularly for technical or specialized products, which typically offer higher compensation ceiling than retail-focused roles. You'll find graduates excelling in direct sales, account management, and even entrepreneurial ventures within the region's dynamic tech, outdoor recreation, and manufacturing industries. While AI is reshaping sales, your ability to build genuine relationships, negotiate strategically, and understand complex client needs will be invaluable. Focus on securing internships in consultative sales environments to develop these uniquely human skills and differentiate yourself.

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Sales & Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $682K $664K $599K
Earnings Multiple (In-State) 26.7x 26.0x 23.4x
Earnings Multiple (Out-of-State) 10.0x 9.7x 8.8x
Probability of Field Employment 49% 44% 35%
DegreeOutlook Score 81 80 76

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$25,564
Out-of-state: $68,336 (9.7x ROI)
4-Year Net Price (After Aid)
$42,888
-68% less than sticker · See by income
Median Debt at Graduation
$17,500
3.7 months of Year 1 earnings
Reported Earnings (5 Year)
$81,451
42% growth from Year 1

About Weber State University

serving 15,619 students in Ogden, UT.

See all programs and financial aid at Weber State University →

Top Career Paths

Sales representatives, wholesale and manufacturing, technical and scientific products $100,070/yr
Business teachers, postsecondary $97,270/yr
First-line supervisors of non-retail sales workers $84,130/yr
View all 11 career paths with salary ranges and AI risk →

Compare & Explore

Sales & Marketing at Other Schools

Other Majors at Weber State University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 80/100 DegreeOutlook Score mean for Sales & Marketing at Weber State University?
At 80/100, this is a high-performing program. The DegreeOutlook Score combines earnings, AI resilience, and ROI — and this program delivers on all three.
Should I worry about AI if I study Sales & Marketing at Weber State University?
The 44% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Is Weber State University one of the best schools for Sales & Marketing?
Among 26 Sales & Marketing programs, Weber State University's #5 position reflects consistently above-average results across earnings, ROI, and employment probability.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →