Sales & Marketing at University of Wisconsin-Stout
Menomonie, WI · Public · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations
DegreeOutlook Score (Base Case) — assumes in-state tuition
67
Optimistic
67
Base Case
63
Pessimistic
Earnings
$46,501/yr (-15% vs median)
AI Risk
High (44% exposed)
Job Market
Very Large (499,600 openings/yr)
ROI
13.5x earnings multiple (7.3x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Sales & Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $553K | $547K | $507K |
| Earnings Multiple (In-State) | 13.6x | 13.5x | 12.5x |
| Earnings Multiple (Out-of-State) | 7.4x | 7.3x | 6.8x |
| Probability of Field Employment | 49% | 44% | 35% |
| DegreeOutlook Score | 67 | 67 | 63 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$40,568
Out-of-state: $74,824 (7.3x ROI)
Median Debt at Graduation
$23,250
6.0 months of Year 1 earnings
Reported Earnings (5 Year)
$58,911
27% growth from Year 1
About University of Wisconsin-Stout
A 85% acceptance rate means University of Wisconsin-Stout is accessible to most applicants, enrolling 5,900 students in Menomonie, WI.
See all programs and financial aid at University of Wisconsin-Stout →Top Career Paths
Sales representatives, wholesale and manufacturing, technical and scientific products
$100,070/yr
Business teachers, postsecondary
$97,270/yr
First-line supervisors of non-retail sales workers
$84,130/yr
Compare & Explore
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Is a Trade Program a Better Fit?
For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.
Frequently Asked Questions
What is the DegreeOutlook Score for Sales & Marketing at University of Wisconsin-Stout?
This program scores 67/100 — a respectable number in isolation, but it ranks in the bottom half of Sales & Marketing programs nationally. The field is competitive, and stronger options exist.
Will AI replace Sales & Marketing careers?
With 44% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $506,843 in decade earnings vs $553,265 in the optimistic case — a meaningful gap.
Can you still earn well with Sales & Marketing from University of Wisconsin-Stout?
First-year earnings trail the national median, but starting salary isn't the full picture. Regional cost of living, career trajectory, and tuition cost all factor in. Check the five-year earnings data when available.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →