Sales & Marketing at University of Wisconsin-Oshkosh

Oshkosh, WI · Public · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations
74 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
75
Optimistic
74
Base Case
70
Pessimistic
Earnings $54,213/yr (-1% vs median)
AI Risk High (44% exposed)
Job Market Very Large (499,600 openings/yr)
ROI 17.4x earnings multiple (8.9x out-of-state)
Ranked #9 of 26 General Sales programs Top 50%

Program Analysis

This program excels in preparing you for the practical realities of sales and marketing within the regional economy. Its strong national standing isn't just about numbers; it reflects a curriculum likely focused on hands-on application and vital relationship-building skills. Many graduates find initial success with established Wisconsin-based manufacturers, distributors, and service providers, often in roles like account management or inside sales. While the "high AI risk" might seem concerning, it primarily targets the more transactional, repetitive aspects of sales. Your true value will come from mastering complex problem-solving, strategic client engagement, and negotiation – areas where human intuition and connection remain irreplaceable. Focus on developing these deep interpersonal skills and seeking internships in specialized B2B or technical sales to position yourself for the most rewarding, AI-resistant career paths.

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Sales & Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $581K $572K $526K
Earnings Multiple (In-State) 17.7x 17.4x 16.0x
Earnings Multiple (Out-of-State) 9.0x 8.9x 8.2x
Probability of Field Employment 49% 44% 35%
DegreeOutlook Score 75 74 70

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$32,848
Out-of-state: $64,500 (8.9x ROI)
4-Year Net Price (After Aid)
$59,044
-80% less than sticker · See by income
Median Debt at Graduation
$21,500
4.8 months of Year 1 earnings
Reported Earnings (5 Year)
$65,031
20% growth from Year 1

About University of Wisconsin-Oshkosh

University of Wisconsin-Oshkosh has a 87% acceptance rate, making it broadly accessible, serving 7,613 students in Oshkosh, WI.

See all programs and financial aid at University of Wisconsin-Oshkosh →

Top Career Paths

Sales representatives, wholesale and manufacturing, technical and scientific products $100,070/yr
Business teachers, postsecondary $97,270/yr
First-line supervisors of non-retail sales workers $84,130/yr
View all 11 career paths with salary ranges and AI risk →

Compare & Explore

Sales & Marketing at Other Schools

Other Majors at University of Wisconsin-Oshkosh

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 74/100 DegreeOutlook Score mean for Sales & Marketing at University of Wisconsin-Oshkosh?
At 74/100, this is a high-performing program. The DegreeOutlook Score combines earnings, AI resilience, and ROI — and this program delivers on all three.
Should I worry about AI if I study Sales & Marketing at University of Wisconsin-Oshkosh?
The 44% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →