Sales & Marketing at University of South Carolina-Columbia
Columbia, SC · Public · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations
DegreeOutlook Score (Base Case) — assumes in-state tuition
62
Optimistic
61
Base Case
58
Pessimistic
Earnings
$45,052/yr (-18% vs median)
AI Risk
High (44% exposed)
Job Market
Very Large (499,600 openings/yr)
ROI
10.5x earnings multiple (3.8x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Sales & Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $536K | $532K | $495K |
| Earnings Multiple (In-State) | 10.6x | 10.5x | 9.7x |
| Earnings Multiple (Out-of-State) | 3.8x | 3.8x | 3.5x |
| Probability of Field Employment | 49% | 44% | 35% |
| DegreeOutlook Score | 62 | 61 | 58 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$50,752
Out-of-state: $139,736 (3.8x ROI)
Median Debt at Graduation
$23,250
6.2 months of Year 1 earnings
Reported Earnings (5 Year)
$55,908
24% growth from Year 1
About University of South Carolina-Columbia
University of South Carolina-Columbia accepts 61% of applicants, balancing access with selectivity, one of the larger campuses at 28,113 students in Columbia, SC.
See all programs and financial aid at University of South Carolina-Columbia →Top Career Paths
Sales representatives, wholesale and manufacturing, technical and scientific products
$100,070/yr
Business teachers, postsecondary
$97,270/yr
First-line supervisors of non-retail sales workers
$84,130/yr
Compare & Explore
Sales & Marketing at Other Schools
Other Majors at University of South Carolina-Columbia
Consider the Trade Route?
Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.
Frequently Asked Questions
What is the DegreeOutlook Score for Sales & Marketing at University of South Carolina-Columbia?
This program scores 61/100 — a respectable number in isolation, but it ranks in the bottom half of Sales & Marketing programs nationally. The field is competitive, and stronger options exist.
Will AI replace Sales & Marketing careers?
With 44% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $494,769 in decade earnings vs $536,372 in the optimistic case — a meaningful gap.
Can you still earn well with Sales & Marketing from University of South Carolina-Columbia?
First-year earnings trail the national median, but starting salary isn't the full picture. Regional cost of living, career trajectory, and tuition cost all factor in. Check the five-year earnings data when available.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →