Sales & Marketing at University of Minnesota-Twin Cities
Minneapolis, MN · Public · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations
DegreeOutlook Score (Base Case) — assumes in-state tuition
70
Optimistic
70
Base Case
66
Pessimistic
Earnings
$51,066/yr (-7% vs median)
AI Risk
High (44% exposed)
Job Market
Very Large (499,600 openings/yr)
ROI
9.8x earnings multiple (4.5x out-of-state)
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Sales & Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $665K | $649K | $587K |
| Earnings Multiple (In-State) | 10.1x | 9.8x | 8.9x |
| Earnings Multiple (Out-of-State) | 4.6x | 4.5x | 4.0x |
| Probability of Field Employment | 49% | 44% | 35% |
| DegreeOutlook Score | 70 | 70 | 66 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition, In-State (Sticker)
$65,952
Out-of-state: $145,608 (4.5x ROI)
Median Debt at Graduation
$19,500
4.6 months of Year 1 earnings
Reported Earnings (5 Year)
$76,798
50% growth from Year 1
About University of Minnesota-Twin Cities
A 77% acceptance rate means University of Minnesota-Twin Cities is accessible to most applicants, one of the larger campuses at 30,469 students in Minneapolis, MN.
See all programs and financial aid at University of Minnesota-Twin Cities →Top Career Paths
Sales representatives, wholesale and manufacturing, technical and scientific products
$100,070/yr
Business teachers, postsecondary
$97,270/yr
First-line supervisors of non-retail sales workers
$84,130/yr
Compare & Explore
Sales & Marketing at Other Schools
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Consider the Trade Route?
Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.
Frequently Asked Questions
How does University of Minnesota-Twin Cities's Sales & Marketing program score?
A score of 70/100 indicates strong financial outcomes. University of Minnesota-Twin Cities's Sales & Marketing graduates fare well on earnings, job market size, and return on investment.
How vulnerable is Sales & Marketing to AI automation?
AI won't 'replace' Sales & Marketing careers outright, but it is likely to reduce the number of job openings. We model 44% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →