Sales & Marketing at University of Houston

Houston, TX · Public · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations
75 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
75
Optimistic
75
Base Case
71
Pessimistic
Earnings $50,957/yr (-7% vs median)
AI Risk High (44% exposed)
Job Market Very Large (499,600 openings/yr)
ROI 16.3x earnings multiple (7.1x out-of-state)
Ranked #7 of 26 General Sales programs Top 50%

Program Analysis

While this program consistently ranks high nationally, the earnings figures reflect Houston's unique economic landscape. As a global hub for energy, petrochemicals, logistics, and healthcare, the city offers an enormous breadth of sales roles, from industrial wholesale to medical devices. This diversity means graduates often enter a wide range of positions, some with lower initial commissions but strong long-term growth, rather than exclusively high-tech fields. The curriculum likely emphasizes practical skills relevant to these major local industries, and the sheer volume of companies provides ample opportunities for early career experience. Your success will hinge on leveraging Houston’s robust corporate presence. To maximize your potential, actively seek internships and networking opportunities within the specific high-growth sectors that align with your interests, building specialized expertise that sets you apart.

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Sales & Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $649K $634K $575K
Earnings Multiple (In-State) 16.7x 16.3x 14.8x
Earnings Multiple (Out-of-State) 7.3x 7.1x 6.5x
Probability of Field Employment 49% 44% 35%
DegreeOutlook Score 75 75 71

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$38,844
Out-of-state: $88,764 (7.1x ROI)
4-Year Net Price (After Aid)
$55,412
-43% less than sticker · See by income
Median Debt at Graduation
$22,138
5.2 months of Year 1 earnings
Reported Earnings (5 Year)
$74,478
46% growth from Year 1

About University of Houston

With a 70% acceptance rate, University of Houston is moderately selective, with 37,175 students enrolled in Houston, TX. With 41% of students on Pell Grants, the campus draws from a broad economic spectrum.

See all programs and financial aid at University of Houston →

Top Career Paths

Sales representatives, wholesale and manufacturing, technical and scientific products $100,070/yr
Business teachers, postsecondary $97,270/yr
First-line supervisors of non-retail sales workers $84,130/yr
View all 11 career paths with salary ranges and AI risk →

Compare & Explore

Sales & Marketing at Other Schools

Other Majors at University of Houston

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Sales & Marketing at University of Houston?
This program scores 75/100 — placing it among the stronger programs for Sales & Marketing nationally. The score reflects above-average earnings, manageable AI risk, and solid financial return.
Will AI replace Sales & Marketing careers?
With 44% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $575,406 in decade earnings vs $649,197 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →