Sales & Marketing at University of Hartford
West Hartford, CT · Private nonprofit · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations
DegreeOutlook Score (Base Case)
52
Optimistic
51
Base Case
48
Pessimistic
Earnings
$42,956/yr (-22% vs median)
AI Risk
High (44% exposed)
Job Market
Very Large (499,600 openings/yr)
ROI
3.1x earnings multiple
How AI Changes the Outlook
Three scenarios based on how aggressively AI disrupts the career paths available to Sales & Marketing graduates.
| Optimistic No Disruption |
Base Case Gradual AI |
Pessimistic Aggressive AI |
|
|---|---|---|---|
| 10-Year Earnings | $606K | $595K | $545K |
| Earnings Multiple | 3.2x | 3.1x | 2.9x |
| Probability of Field Employment | 49% | 44% | 35% |
| DegreeOutlook Score | 52 | 51 | 48 |
10-Year Earnings Projection
*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.
4-Year Tuition (Sticker)
$190,588
Median Debt at Graduation
$26,974
7.5 months of Year 1 earnings
Reported Earnings (5 Year)
$65,539
53% growth from Year 1
About University of Hartford
University of Hartford accepts 83% of applicants — an open-access institution by design, with a smaller student body of 4,032 in West Hartford, CT. After financial aid, the average student pays $118,232 over four years — 38% below sticker price.
See all programs and financial aid at University of Hartford →Top Career Paths
Sales representatives, wholesale and manufacturing, technical and scientific products
$100,070/yr
Business teachers, postsecondary
$97,270/yr
First-line supervisors of non-retail sales workers
$84,130/yr
Compare & Explore
Sales & Marketing at Other Schools
Other Majors at University of Hartford
Consider the Trade Route?
Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.
Frequently Asked Questions
How does University of Hartford's Sales & Marketing program score?
A score of 51/100 reflects decent absolute metrics, but University of Hartford trails the majority of Sales & Marketing programs on relative rankings. Context matters more than the raw number.
How vulnerable is Sales & Marketing to AI automation?
AI won't 'replace' Sales & Marketing careers outright, but it is likely to reduce the number of job openings. We model 44% task exposure, which compresses field employment probability in our scenarios.
Why are Sales & Marketing earnings lower at University of Hartford?
Lower starting pay at University of Hartford may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research.
See full methodology →