Marketingat The University of Texas at El Paso
Graduates earn $31,236/yr in their first year — about 31.0% below the national Marketing average. Base-case 10-year earnings $539K; scenarios range from $495K to $545K depending on AI disruption.
What this degree looks like at UTEP
The earnings data for UTEP Marketing reflects the unique dynamics of the El Paso labor market. While nationally, marketing offers high-paying management roles, the local economy, heavily influenced by cross-border trade, logistics, and regional retail, often has a different demand for marketing talent. You'll likely find opportunities with local businesses, non-profits, or government agencies, where marketing budgets and compensation structures may differ from major metropolitan hubs. This regional focus means many graduates enter roles well-suited to the local landscape, but potentially with slower salary growth initially. Given the very high AI risk in marketing, consider specializing early in areas like advanced data analytics, strategic brand development, or niche digital marketing skills that are less susceptible to automation and more in demand by companies looking for sophisticated growth.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to UTEP's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How UTEP stacks up against other schools offering this major.
Other top programs at UTEP
Other highest-scoring programs offered at UTEP, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at UTEP
What is the DegreeOutlook Score for Marketing at The University of Texas at El Paso?
A score of 46/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $494,992 in decade earnings vs $545,399 in the optimistic case — a meaningful gap.
Can you still earn well with Marketing from The University of Texas at El Paso?
First-year earnings trail the national median, but starting salary isn't the full picture. Regional cost of living, career trajectory, and tuition cost all factor in. Check the five-year earnings data when available.