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Marketing at The University of Texas at El Paso

El Paso, TX · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $31,236/yr (-31% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 13.8x earnings multiple (5.3x out-of-state)

Ranked #415 of 502 Marketing programs

Program Analysis

The earnings data for UTEP Marketing reflects the unique dynamics of the El Paso labor market. While nationally, marketing offers high-paying management roles, the local economy, heavily influenced by cross-border trade, logistics, and regional retail, often has a different demand for marketing talent. You'll likely find opportunities with local businesses, non-profits, or government agencies, where marketing budgets and compensation structures may differ from major metropolitan hubs. This regional focus means many graduates enter roles well-suited to the local landscape, but potentially with slower salary growth initially. Given the very high AI risk in marketing, consider specializing early in areas like advanced data analytics, strategic brand development, or niche digital marketing skills that are less susceptible to automation and more in demand by companies looking for sophisticated growth.

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$545K	$539K	$495K
Earnings Multiple (In-State)	14.0x	13.8x	12.7x
Earnings Multiple (Out-of-State)	5.3x	5.3x	4.9x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	46	46	43

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$38,976

Out-of-state: $102,048 (5.3x ROI)

4-Year Net Price (After Aid)

$42,904

-10% less than sticker · See by income

Median Debt at Graduation

$15,000

5.8 months of Year 1 earnings

Reported Earnings (5 Year)

$52,324

68% growth from Year 1

About The University of Texas at El Paso

The University of Texas at El Paso accepts 100% of applicants — an open-access institution by design, one of the larger campuses at 20,547 students in El Paso, TX. With 61% of students on Pell Grants, the campus draws from a broad economic spectrum.

See all programs and financial aid at The University of Texas at El Paso →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at The University of Texas at El Paso

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at The University of Texas at El Paso?

A score of 46/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $494,992 in decade earnings vs $545,399 in the optimistic case — a meaningful gap.

Can you still earn well with Marketing from The University of Texas at El Paso?

First-year earnings trail the national median, but starting salary isn't the full picture. Regional cost of living, career trajectory, and tuition cost all factor in. Check the five-year earnings data when available.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →