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Business · Marketing Rank #94 of 502

Marketingat Georgetown University

Graduates earn $74,819/yr in their first year — about 65.0% above the national Marketing average. Base-case 10-year earnings $793K; scenarios range from $676K to $834K depending on AI disruption.

Washington, DC Private nonprofit Bachelor's Degree
DegreeOutlook Score
64 SOLID
65
Optimistic
59
Pessimistic
Earnings
$74,819
1-year post-graduation
ROI
3.1x
Earnings : tuition
10-yr Base
$793K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Georgetown University

Georgetown's strong academic reputation and prime Washington, DC location are powerful advantages for your marketing career. The program likely emphasizes strategic brand management, advanced analytics, and sophisticated communications, preparing you for leadership roles rather than purely executional tasks. This focus, combined with a robust alumni network, opens doors to top-tier firms in consulting, tech, or specialized agencies serving the unique DC market—from government contractors and national associations to political campaigns and major non-profits. While many marketing tasks face high AI risk, your education equips you for the strategic, creative, and client-facing aspects that AI can't replicate. To thrive, actively cultivate skills in complex problem-solving, ethical leadership, and human-centric brand storytelling, ensuring you remain indispensable as technology evolves.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$676K
10-year cumulative earnings
Scenario Score59/100
Earnings Multiple2.6x
Base Case
Moderate Integration
$793K
10-year cumulative earnings
Scenario Score64/100
Earnings Multiple3.0x
Optimistic
AI Augmentation
$834K
10-year cumulative earnings
Scenario Score65/100
Earnings Multiple3.2x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Georgetown University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Georgetown University stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
University of Illinois Urbana-Champaign
IL · Public
72
DW Score
$69K
1-yr earn
12.9x
ROI
Also at Georgetown University

Other top programs at Georgetown University

Other highest-scoring programs offered at Georgetown University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Georgetown University

What does a 64/100 DegreeOutlook Score mean for Marketing at Georgetown University?

At 64/100, Georgetown University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at Georgetown University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is Georgetown University one of the best schools for Marketing?

Among 502 Marketing programs, Georgetown University's #94 position reflects consistently above-average results across earnings, ROI, and employment probability.