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Sales & Marketing at Rochester Institute of Technology

Rochester, NY · Private nonprofit · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations
54 /100
DegreeOutlook Score (Base Case)
55
Optimistic
54
Base Case
51
Pessimistic
Earnings $45,947/yr (-16% vs median)
AI Risk High (44% exposed)
Job Market Very Large (499,600 openings/yr)
ROI 2.8x earnings multiple
Ranked #22 of 26 General Sales programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Sales & Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $654K $638K $579K
Earnings Multiple 2.9x 2.8x 2.5x
Probability of Field Employment 49% 44% 35%
DegreeOutlook Score 55 54 51

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$228,064
4-Year Net Price (After Aid)
$118,776
48% less than sticker · See by income
Median Debt at Graduation
$23,625
6.2 months of Year 1 earnings
Reported Earnings (5 Year)
$73,239
59% growth from Year 1

About Rochester Institute of Technology

Rochester Institute of Technology accepts 71% of applicants — an open-access institution by design, enrolling 13,225 students in Rochester, NY. After financial aid, the average student pays $118,776 over four years — 48% below sticker price.

See all programs and financial aid at Rochester Institute of Technology →

Top Career Paths

Sales representatives, wholesale and manufacturing, technical and scientific products $100,070/yr
Business teachers, postsecondary $97,270/yr
First-line supervisors of non-retail sales workers $84,130/yr
View all 11 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 26 schools offering Sales & Marketing →

Sales & Marketing at Other Schools

Western Governors University ($93,151) Baylor University ($84,271) Bellevue University ($75,543) Kennesaw State University ($72,092) Purdue University-Main Campus ($62,580) University of Wisconsin-Madison ($57,760) Weber State University ($57,451) University of Wisconsin-Oshkosh ($54,213)

Other Majors at Rochester Institute of Technology

Computer Science ($94,611) Computer Engineering ($90,829) Computer/Information Technology Administration and Management ($89,032) Computer Programming ($83,875) Electrical, Electronics and Communications Engineering ($82,726) Allied Health Diagnostic, Intervention, and Treatment Professions ($78,298) Mechanical Engineering ($76,263) Electrical Engineering Technologies/Technicians ($75,227)

Consider the Trade Route?

Compare Sales & Marketing trade programs on TradeSchoolOutlook →

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Sales & Marketing at Rochester Institute of Technology?
This program scores 54/100 — a respectable number in isolation, but it ranks in the bottom half of Sales & Marketing programs nationally. The field is competitive, and stronger options exist.
Will AI replace Sales & Marketing careers?
With 44% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $579,030 in decade earnings vs $654,269 in the optimistic case — a meaningful gap.
Can you still earn well with Sales & Marketing from Rochester Institute of Technology?
First-year earnings trail the national median, but starting salary isn't the full picture. Regional cost of living, career trajectory, and tuition cost all factor in. Check the five-year earnings data when available.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →