Sales & Marketingat Georgia State University
Graduates earn $16,682/yr in their first year — about 70.0% below the national Sales & Marketing average. Base-case 10-year earnings $359K; scenarios range from $357K to $344K depending on AI disruption.
What this degree looks like at Georgia State University
Considering a general sales degree from Georgia State, it's crucial to understand the competitive landscape you'll enter. The broad nature of this program often means graduates compete for a wide array of entry-level positions in Atlanta's diverse, but also highly competitive, market. Unlike specialized B2B or technical sales programs that build strong employer pipelines, a general marketing operations degree can lead to roles where initial compensation is lower, and advancement requires significant proactive effort.
Many roles in general sales and merchandising face increasing automation risk, which can limit long-term career growth and earning potential. To truly stand out in this environment, you must actively seek out internships that provide specialized product knowledge or delve into technical sales processes. Building a robust professional network and demonstrating tangible skills in data analytics or customer relationship management will be vital for your career progression beyond the initial entry-level opportunities.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Georgia State University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Sales & Marketing
How Georgia State University stacks up against other schools offering this major.
Other top programs at Georgia State University
Other highest-scoring programs offered at Georgia State University, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Sales & Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Sales & Marketing trade programs on TradeSchoolOutlook →Frequently asked about Sales & Marketing at Georgia State University
What does a 35/100 DegreeOutlook Score mean for Sales & Marketing at Georgia State University?
At 35/100, the financial outlook is modest. Higher-scoring Sales & Marketing programs exist, though non-financial factors may justify this choice.
What's the payoff timeline for a Sales & Marketing degree from Georgia State University?
At $22,000 in median debt, graduates carry 16 months of starting salary in loans. Income-driven repayment plans may be relevant for many borrowers.
Should I worry about AI if I study Sales & Marketing at Georgia State University?
The 44% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Is Georgia State University a good choice for Sales & Marketing despite lower starting pay?
Starting salary is one data point. If Georgia State University's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.