Sales & Marketing at CUNY Bernard M Baruch College

New York, NY · Public · Bachelor's Degree · General Sales, Merchandising and Related Marketing Operations
72 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
72
Optimistic
72
Base Case
69
Pessimistic
Earnings $41,897/yr (-24% vs median)
AI Risk High (44% exposed)
Job Market Very Large (499,600 openings/yr)
ROI 21.9x earnings multiple (10.6x out-of-state)
Ranked #10 of 26 General Sales programs Top 50%

Program Analysis

Baruch's strong reputation in the competitive New York City market provides a unique foundation for this program. While the initial earnings figures might seem modest compared to national averages, this often reflects the diverse entry points available within the dense NYC labor market. Graduates frequently leverage Baruch’s ties to enter varied industries like fashion, media, advertising, or financial services, where starting salaries can differ significantly from high-commission tech sales roles found in other regions. The "high AI risk" designation highlights the potential for automation in transactional sales. However, successful Baruch alumni distinguish themselves through robust relationship-building, market analysis, and strategic client management — skills that AI will augment, not replace. Focus on internships offering exposure to complex B2B sales or specialized industry client portfolios, and cultivate a strong professional network to maximize your long-term earning potential.

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Sales & Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $670K $653K $590K
Earnings Multiple (In-State) 22.4x 21.9x 19.8x
Earnings Multiple (Out-of-State) 10.9x 10.6x 9.6x
Probability of Field Employment 49% 44% 35%
DegreeOutlook Score 72 72 69

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$29,856
Out-of-state: $61,656 (10.6x ROI)
4-Year Net Price (After Aid)
$11,912
60% less than sticker · See by income
Median Debt at Graduation
$9,127
2.6 months of Year 1 earnings
Reported Earnings (5 Year)
$73,389
75% growth from Year 1

About CUNY Bernard M Baruch College

CUNY Bernard M Baruch College's 50% acceptance rate reflects moderate selectivity, serving 15,734 students in New York, NY. With 55% of students on Pell Grants, the campus draws from a broad economic spectrum. After financial aid, the average student pays $11,912 over four years — 60% below sticker price.

See all programs and financial aid at CUNY Bernard M Baruch College →

Top Career Paths

Sales representatives, wholesale and manufacturing, technical and scientific products $100,070/yr
Business teachers, postsecondary $97,270/yr
First-line supervisors of non-retail sales workers $84,130/yr
View all 11 career paths with salary ranges and AI risk →

Compare & Explore

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 72/100 DegreeOutlook Score mean for Sales & Marketing at CUNY Bernard M Baruch College?
At 72/100, this is a high-performing program. The DegreeOutlook Score combines earnings, AI resilience, and ROI — and this program delivers on all three.
Should I worry about AI if I study Sales & Marketing at CUNY Bernard M Baruch College?
The 44% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Is CUNY Bernard M Baruch College a good choice for Sales & Marketing despite lower starting pay?
Starting salary is one data point. If CUNY Bernard M Baruch College's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.
What do students actually pay for Sales & Marketing at CUNY Bernard M Baruch College?
The 60% gap between sticker price and net cost means most students pay far less than $29,856. At a net cost of $11,912, the earnings multiple improves substantially.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →