Marketingat Brigham Young University
Graduates earn $64,256/yr in their first year — about 41.0% above the national Marketing average. Base-case 10-year earnings $748K; scenarios range from $644K to $783K depending on AI disruption.
What this degree looks like at Brigham Young University
Brigham Young University's Marketing program consistently delivers strong financial outcomes, not just due to its rigorous curriculum, but also its unique ecosystem. The Marriott School of Business has a powerful reputation, fostering a tight-knit and extensive alumni network that actively recruits and mentors graduates. This network, combined with the burgeoning "Silicon Slopes" tech hub in Utah, creates an incredibly fertile ground for marketing professionals. You'll find graduates making an impact at fast-growing startups and established tech firms in areas like digital marketing, product marketing, and business development, often leveraging the practical, data-driven skills emphasized by the program. While the field faces significant AI disruption, the program's focus on strategic thinking, creative problem-solving, and relationship-building prepares you for roles that demand human ingenuity. To truly thrive, prioritize developing advanced analytical skills, understanding consumer psychology, and mastering the art of storytelling and brand strategy—these are the irreplaceable human elements that will differentiate your career as AI automates more routine tasks.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Brigham Young University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How Brigham Young University stacks up against other schools offering this major.
Other top programs at Brigham Young University
Other highest-scoring programs offered at Brigham Young University, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at Brigham Young University
What is the DegreeOutlook Score for Marketing at Brigham Young University?
This program scores 78/100 — placing it among the stronger programs for Marketing nationally. The score reflects above-average earnings, manageable AI risk, and solid financial return.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $643,834 in decade earnings vs $782,756 in the optimistic case — a meaningful gap.
What makes Brigham Young University's Marketing program stand out?
Ranked #1 of 502 programs nationally, Brigham Young University lands in the top 1%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.