Marketing at University of Puerto Rico-Bayamon

Bayamon, PR · Public · Bachelor's Degree
33 /100
DegreeOutlook Score (Base Case)
34
Optimistic
33
Base Case
31
Pessimistic
Earnings $10,614/yr (-77% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 21.3x earnings multiple
Ranked #499 of 502 Marketing programs

Program Analysis

The financial outcomes for this Marketing program reflect the unique economic landscape of Puerto Rico, which differs significantly from mainland U.S. markets. You're likely looking at careers within local businesses, smaller agencies, and the island's specific retail or tourism sectors, where salary structures are generally more constrained. While the curriculum provides a solid foundation, these roles often emphasize operational marketing, local market penetration, and community engagement rather than the high-level corporate strategy positions found in larger economies. The "Very High" AI risk further suggests that many entry-level tasks are susceptible to automation, potentially compressing wages and increasing competition for strategic roles. To maximize your prospects, consider specializing in highly-demanded digital marketing skills or exploring entrepreneurial ventures that leverage your local market knowledge to create new value.

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $541K $535K $492K
Earnings Multiple 21.5x 21.3x 19.6x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 34 33 31

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$25,136
4-Year Net Price (After Aid)
$38,628
-54% less than sticker · See by income
Reported Earnings (5 Year)
$35,550
235% growth from Year 1

About University of Puerto Rico-Bayamon

University of Puerto Rico-Bayamon accepts 92% of applicants — an open-access institution by design, with a smaller student body of 2,967 in Bayamon, PR. 78% of students receive Pell Grants, indicating strong socioeconomic diversity.

See all programs and financial aid at University of Puerto Rico-Bayamon →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at University of Puerto Rico-Bayamon?
A score of 33/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $491,948 in decade earnings vs $540,547 in the optimistic case — a meaningful gap.
Can you still earn well with Marketing from University of Puerto Rico-Bayamon?
First-year earnings trail the national median, but starting salary isn't the full picture. Regional cost of living, career trajectory, and tuition cost all factor in. Check the five-year earnings data when available.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →