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Marketingat University of Puerto Rico-Bayamon

Graduates earn $10,614/yr in their first year — about 77.0% below the national Marketing average. Base-case 10-year earnings $535K; scenarios range from $492K to $541K depending on AI disruption.

Bayamon, PR Public Bachelor's Degree
DegreeOutlook Score
33 AT RISK
34
Optimistic
31
Pessimistic
Earnings
$10,614
1-year post-graduation
ROI
13.1x
Earnings : tuition
10-yr Base
$535K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at University of Puerto Rico-Bayamon

The financial outcomes for this Marketing program reflect the unique economic landscape of Puerto Rico, which differs significantly from mainland U.S. markets. You're likely looking at careers within local businesses, smaller agencies, and the island's specific retail or tourism sectors, where salary structures are generally more constrained. While the curriculum provides a solid foundation, these roles often emphasize operational marketing, local market penetration, and community engagement rather than the high-level corporate strategy positions found in larger economies. The "Very High" AI risk further suggests that many entry-level tasks are susceptible to automation, potentially compressing wages and increasing competition for strategic roles. To maximize your prospects, consider specializing in highly-demanded digital marketing skills or exploring entrepreneurial ventures that leverage your local market knowledge to create new value.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$492K
10-year cumulative earnings
Scenario Score31/100
Earnings Multiple19.6x
Base Case
Moderate Integration
$535K
10-year cumulative earnings
Scenario Score33/100
Earnings Multiple21.3x
Optimistic
AI Augmentation
$541K
10-year cumulative earnings
Scenario Score34/100
Earnings Multiple21.5x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Puerto Rico-Bayamon's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How University of Puerto Rico-Bayamon stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at University of Puerto Rico-Bayamon

Other top programs at University of Puerto Rico-Bayamon

Other highest-scoring programs offered at University of Puerto Rico-Bayamon, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at University of Puerto Rico-Bayamon

What is the DegreeOutlook Score for Marketing at University of Puerto Rico-Bayamon?

A score of 33/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $491,948 in decade earnings vs $540,547 in the optimistic case — a meaningful gap.

Can you still earn well with Marketing from University of Puerto Rico-Bayamon?

First-year earnings trail the national median, but starting salary isn't the full picture. Regional cost of living, career trajectory, and tuition cost all factor in. Check the five-year earnings data when available.