Marketingat University of Phoenix-Texas
Graduates earn $63,570/yr in their first year — about 40.0% above the national Marketing average. Base-case 10-year earnings $597K; scenarios range from $537K to $612K depending on AI disruption.
What this degree looks like at University of Phoenix-Texas
The strong career outcomes for this marketing program highlight both the robust demand in the Dallas-Fort Worth metropolitan area and the program's practical focus. DFW is a powerhouse for corporate headquarters, advertising agencies, and growing tech firms, all constantly seeking skilled marketing professionals. This program likely caters to working adults or those looking to quickly upskill, emphasizing immediately applicable business and digital marketing strategies. Graduates often leverage this practical knowledge to secure roles that quickly advance into management, particularly in performance-driven sales or advertising functions. To maximize your potential, actively network with local industry professionals and align your projects with the specific needs of DFW's major employers throughout your studies.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Phoenix-Texas's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How University of Phoenix-Texas stacks up against other schools offering this major.
Other top programs at University of Phoenix-Texas
Other highest-scoring programs offered at University of Phoenix-Texas, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at University of Phoenix-Texas
How does University of Phoenix-Texas's Marketing program score?
A score of 54/100 reflects decent absolute metrics, but University of Phoenix-Texas trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.