Marketingat University of Phoenix-California
Graduates earn $63,570/yr in their first year — about 40.0% above the national Marketing average. Base-case 10-year earnings $597K; scenarios range from $537K to $612K depending on AI disruption.
What this degree looks like at University of Phoenix-California
The strong earnings data for this marketing program reflects a few key dynamics. University of Phoenix students often bring existing professional experience, using their degree to formalize skills and accelerate career advancement in roles like sales and marketing management. This program likely emphasizes practical, immediately applicable strategies relevant to the business-heavy Inland Empire economy, where employers value job-ready candidates. The region, with its vast logistics, retail, and service sectors, offers a significant demand for marketing and sales professionals who can drive growth for companies ranging from major distribution centers to local businesses.
While AI risk in marketing is high, these management-level careers increasingly pivot to human-centric skills: strategic thinking, client relations, and creative problem-solving. Your success here will depend on mastering these higher-level competencies. Focus on internships or projects that let you apply digital marketing tools while honing your strategic communication and leadership abilities.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Phoenix-California's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How University of Phoenix-California stacks up against other schools offering this major.
Other top programs at University of Phoenix-California
Other highest-scoring programs offered at University of Phoenix-California, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at University of Phoenix-California
What does a 54/100 DegreeOutlook Score mean for Marketing at University of Phoenix-California?
At 54/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.
Should I worry about AI if I study Marketing at University of Phoenix-California?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.