Marketingat University of Phoenix-Arizona
Graduates earn $63,570/yr in their first year — about 40.0% above the national Marketing average. Base-case 10-year earnings $597K; scenarios range from $537K to $612K depending on AI disruption.
What this degree looks like at University of Phoenix-Arizona
The strong earnings potential for this Marketing program stands out, reflecting a practical approach that often benefits students already in the workforce. Many pursuing this degree leverage it to formalize existing experience, accelerating their transition into managerial and leadership roles rather than starting entry-level. Phoenix's booming economy, with significant growth in tech, healthcare, and financial services, creates a high demand for strategic marketing professionals who can drive campaigns and manage teams. This environment supports the career paths listed, which are largely leadership-oriented. To maximize your outcome, focus on developing advanced strategic thinking, creative problem-solving, and interpersonal communication skills, as these are crucial for navigating the evolving landscape and mitigating the noted AI risk in marketing roles.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Phoenix-Arizona's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How University of Phoenix-Arizona stacks up against other schools offering this major.
Other top programs at University of Phoenix-Arizona
Other highest-scoring programs offered at University of Phoenix-Arizona, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at University of Phoenix-Arizona
What does a 67/100 DegreeOutlook Score mean for Marketing at University of Phoenix-Arizona?
At 67/100, University of Phoenix-Arizona's Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Marketing at University of Phoenix-Arizona?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Is University of Phoenix-Arizona one of the best schools for Marketing?
Among 502 Marketing programs, University of Phoenix-Arizona's #62 position reflects consistently above-average results across earnings, ROI, and employment probability.