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Business · Marketing Rank #185 of 502

Marketingat University of Notre Dame

Graduates earn $63,906/yr in their first year — about 41.0% above the national Marketing average. Base-case 10-year earnings $704K; scenarios range from $613K to $733K depending on AI disruption.

Notre Dame, IN Private nonprofit Bachelor's Degree
DegreeOutlook Score
59 SOLID
60
Optimistic
54
Pessimistic
Earnings
$63,906
1-year post-graduation
ROI
2.6x
Earnings : tuition
10-yr Base
$704K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at University of Notre Dame

Your Notre Dame Marketing degree benefits immensely from the university's esteemed national brand and extraordinarily powerful alumni network. This isn't just about local job prospects; you'll find top recruiters for major consumer goods, tech, and financial services firms actively seeking graduates for competitive roles across the country. The rigorous business curriculum emphasizes strategic thinking, leadership, and analytics, positioning you for management-track positions rather than entry-level operational roles, explaining the prevalence of leadership careers. While parts of marketing are susceptible to automation, your education here will heavily focus on high-level strategy, creative problem-solving, and human-centric brand building. To truly maximize your return, actively cultivate and leverage the Notre Dame network; it's your most potent tool for unlocking doors to high-impact careers.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$613K
10-year cumulative earnings
Scenario Score54/100
Earnings Multiple2.4x
Base Case
Moderate Integration
$704K
10-year cumulative earnings
Scenario Score59/100
Earnings Multiple2.8x
Optimistic
AI Augmentation
$733K
10-year cumulative earnings
Scenario Score60/100
Earnings Multiple2.9x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Notre Dame's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How University of Notre Dame stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at University of Notre Dame

Other top programs at University of Notre Dame

Other highest-scoring programs offered at University of Notre Dame, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at University of Notre Dame

How does University of Notre Dame's Marketing program score?

This program scores 59/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

How affordable is Marketing at University of Notre Dame after financial aid?

Sticker price is $250,772, but the average net cost is $111,292 — a 56% discount. For students who qualify for aid, this program is considerably more affordable than it appears.