Marketingat University of Minnesota-Twin Cities
Graduates earn $59,609/yr in their first year — about 31.0% above the national Marketing average. Base-case 10-year earnings $716K; scenarios range from $621K to $747K depending on AI disruption.
What this degree looks like at University of Minnesota
The impressive financial outcomes for this Marketing degree are a direct reflection of the Twin Cities' vibrant corporate ecosystem. Minneapolis-St. Paul is a major hub for Fortune 500 companies in consumer goods, retail, and finance, including powerhouses like Target, 3M, General Mills, and Best Buy. These organizations maintain substantial marketing divisions, creating exceptionally high demand for skilled talent. The Carlson School of Management's strong regional reputation and extensive alumni network facilitate robust recruiting pipelines, often placing graduates directly into high-impact roles in brand management, digital strategy, or marketing analytics. You'll enter a market where practical experience and data-driven insights are highly valued. To leverage this advantage, actively pursue internships with these local industry leaders throughout your studies; it’s your clearest path to securing top-tier initial placements and building a valuable professional network.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Minnesota's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How University of Minnesota stacks up against other schools offering this major.
Other top programs at University of Minnesota
Other highest-scoring programs offered at University of Minnesota, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at University of Minnesota
What is the DegreeOutlook Score for Marketing at University of Minnesota-Twin Cities?
This program scores 70/100 — placing it among the stronger programs for Marketing nationally. The score reflects above-average earnings, manageable AI risk, and solid financial return.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $621,225 in decade earnings vs $746,702 in the optimistic case — a meaningful gap.