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Business · Marketing Rank #256 of 502

Marketingat University of Miami

Graduates earn $53,622/yr in their first year — about 18.0% above the national Marketing average. Base-case 10-year earnings $681K; scenarios range from $596K to $707K depending on AI disruption.

Coral Gables, FL Private nonprofit Bachelor's Degree
DegreeOutlook Score
55 SOLID
56
Optimistic
49
Pessimistic
Earnings
$53,622
1-year post-graduation
ROI
2.5x
Earnings : tuition
10-yr Base
$681K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at University of Miami

Studying Marketing at the University of Miami places you in a vibrant, competitive regional market, directly influencing your career trajectory. South Florida is a dynamic hub for industries ranging from international business and luxury brands to hospitality and emerging tech startups, all demanding sophisticated marketing talent. This diverse economic landscape, combined with the university's strong academic reputation and extensive alumni network, creates fertile ground for graduates to secure impactful roles in advertising, brand management, or sales leadership. While the broader marketing field faces rapid transformation from AI, your program likely emphasizes strategic thinking and adapting to new technologies, preparing you to leverage these tools rather than be replaced by them. To maximize your advantage, proactively seek internships and projects that demonstrate practical application of both core marketing principles and modern digital competencies, building a portfolio that stands out to employers in this evolving landscape.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$596K
10-year cumulative earnings
Scenario Score49/100
Earnings Multiple2.5x
Base Case
Moderate Integration
$681K
10-year cumulative earnings
Scenario Score55/100
Earnings Multiple2.8x
Optimistic
AI Augmentation
$707K
10-year cumulative earnings
Scenario Score56/100
Earnings Multiple2.9x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Miami's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How University of Miami stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at University of Miami

Other top programs at University of Miami

Other highest-scoring programs offered at University of Miami, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at University of Miami

What is the DegreeOutlook Score for Marketing at University of Miami?

This program scores 55/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $596,271 in decade earnings vs $706,909 in the optimistic case — a meaningful gap.