Marketingat University of Maryland-College Park
Graduates earn $61,578/yr in their first year — about 35.0% above the national Marketing average. Base-case 10-year earnings $715K; scenarios range from $621K to $746K depending on AI disruption.
What this degree looks like at University of Maryland-College Park
Your success with a UMD Marketing degree is heavily influenced by its prime location in the bustling DMV (DC, Maryland, Virginia) area. This region is a hotbed for federal contractors, major tech firms, and national non-profits, all constantly seeking marketing talent to drive their initiatives. The program's strong reputation and proximity to these diverse employers create robust recruiting pipelines, leading to roles that demand strategic thinking, data-driven insights, and sophisticated client management. You’ll find yourself working on campaigns for diverse clients, from global brands to innovative startups, leveraging advanced analytics and creative storytelling. Given the high AI risk, prioritize developing uniquely human skills like ethical judgment, creative strategy, and compelling narrative development, which will remain invaluable even as tools evolve.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to University of Maryland-College Park's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How University of Maryland-College Park stacks up against other schools offering this major.
Other top programs at University of Maryland-College Park
Other highest-scoring programs offered at University of Maryland-College Park, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at University of Maryland-College Park
How does University of Maryland-College Park's Marketing program score?
A score of 74/100 indicates strong financial outcomes. University of Maryland-College Park's Marketing graduates fare well on earnings, job market size, and return on investment.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Why does University of Maryland-College Park rank so high for Marketing?
The #4 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.