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Marketing at University of Maine

Orono, ME · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $50,655/yr (11% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 11.3x earnings multiple (4.0x out-of-state)

Ranked #124 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$583K	$572K	$518K
Earnings Multiple (In-State)	11.6x	11.3x	10.3x
Earnings Multiple (Out-of-State)	4.1x	4.0x	3.7x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	64	63	57

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$50,424

Out-of-state: $141,384 (4.0x ROI)

4-Year Net Price (After Aid)

$72,180

-43% less than sticker · See by income

Median Debt at Graduation

$25,000

5.9 months of Year 1 earnings

Reported Earnings (5 Year)

$64,199

27% growth from Year 1

Program Analysis

Graduates earn $50,655/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

Every dollar of in-state tuition returns an estimated 11.3x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 11% gap from the optimistic case.

At $25,000 in median debt against $50,655 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

At #124 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.

Earnings grow from $50,655 to $64,199 over five years — a 27% increase that's moderate and in line with typical career progression.

About University of Maine

University of Maine has a 96% acceptance rate, making it broadly accessible, enrolling 8,341 students in Orono, ME.

See all programs and financial aid at University of Maine →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

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Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at University of Maine?

A score of 63/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $518,307 in decade earnings vs $582,583 in the optimistic case — a meaningful gap.

What makes University of Maine's Marketing program stand out?

Ranked #124 of 502 programs nationally, University of Maine lands in the top 25%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →