Marketingat Boston College
Graduates earn $66,227/yr in their first year — about 46.0% above the national Marketing average. Base-case 10-year earnings $853K; scenarios range from $719K to $903K depending on AI disruption.
What this degree looks like at Boston College
Boston College's elite reputation and its prime location in the vibrant Boston market are significant drivers behind the strong career outcomes you see. The Carroll School of Management's rigorous curriculum and extensive alumni network provide a direct pipeline into high-responsibility roles within Boston's thriving tech, financial services, and agency sectors. You'll find BC grads leveraging these connections for strategic marketing, brand management, and sales leadership positions early in their careers. While marketing faces a "Very High" AI risk, this primarily impacts repetitive tasks. Your BC education emphasizes the critical thinking, strategic planning, and relationship-building skills that AI tools augment, not replace. Focus on developing strong analytical capabilities alongside your creative instincts, and actively cultivate your professional network from day one to differentiate yourself in this evolving landscape.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Boston College's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How Boston College stacks up against other schools offering this major.
Other top programs at Boston College
Other highest-scoring programs offered at Boston College, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at Boston College
What does a 64/100 DegreeOutlook Score mean for Marketing at Boston College?
At 64/100, Boston College's Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Marketing at Boston College?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Is Boston College one of the best schools for Marketing?
Among 502 Marketing programs, Boston College's #99 position reflects consistently above-average results across earnings, ROI, and employment probability.