Home Schools Tulane University of Louisiana Marketing
Business · Marketing Rank #197 of 502

Marketingat Tulane University of Louisiana

Graduates earn $61,413/yr in their first year — about 35.0% above the national Marketing average. Base-case 10-year earnings $707K; scenarios range from $615K to $736K depending on AI disruption.

New Orleans, LA Private nonprofit Bachelor's Degree
DegreeOutlook Score
58 SOLID
59
Optimistic
52
Pessimistic
Earnings
$61,413
1-year post-graduation
ROI
2.4x
Earnings : tuition
10-yr Base
$707K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Tulane University of Louisiana

Your strong financial outcomes reflect Tulane's rigorous curriculum and the power of its alumni network, particularly in a dynamic market like New Orleans. The city's vibrant tourism, hospitality, and growing tech sectors provide ample opportunities, with many graduates securing roles in brand management, creative agencies, or in-house marketing for regional and national companies. This program prepares you not just for entry-level tasks, but for strategic leadership, evidenced by the advanced career paths graduates pursue. While the field faces significant AI disruption, your Tulane education positions you for roles where human creativity, emotional intelligence, and complex client relationships remain paramount. Focus on developing those critical thinking and advanced analytical skills that AI cannot easily replicate, ensuring you drive strategy rather than just execute tasks.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$615K
10-year cumulative earnings
Scenario Score52/100
Earnings Multiple2.3x
Base Case
Moderate Integration
$707K
10-year cumulative earnings
Scenario Score58/100
Earnings Multiple2.7x
Optimistic
AI Augmentation
$736K
10-year cumulative earnings
Scenario Score59/100
Earnings Multiple2.8x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Tulane University of Louisiana's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Tulane University of Louisiana stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Tulane University of Louisiana

Other top programs at Tulane University of Louisiana

Other highest-scoring programs offered at Tulane University of Louisiana, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Tulane University of Louisiana

What does a 58/100 DegreeOutlook Score mean for Marketing at Tulane University of Louisiana?

At 58/100, Tulane University of Louisiana's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at Tulane University of Louisiana?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.