Marketingat The University of Texas at Austin
Graduates earn $59,428/yr in their first year — about 31.0% above the national Marketing average. Base-case 10-year earnings $707K; scenarios range from $615K to $736K depending on AI disruption.
What this degree looks like at UT Austin
Your strong performance in Marketing from UT Austin isn't just about a prestigious degree; it's a direct reflection of Austin's booming, dynamic economy. The city is a hub for tech giants, innovative startups, and creative agencies, all fiercely competing for top marketing talent. As a graduate from McCombs, you're positioned within a robust alumni network and a direct recruiting pipeline into roles focusing on brand strategy, digital campaigns, and product launches across diverse industries.
This environment fosters high demand for adaptable professionals who can drive go-to-market strategies and consumer engagement. While the field faces significant AI disruption for routine tasks, your success will hinge on developing strong analytical thinking, creative problem-solving, and leadership skills. Focus on mastering strategic oversight and emerging technologies to position yourself for management roles where human insight remains indispensable.
Three scenarios, ten years out
Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.
10 year projection
Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to UT Austin's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.
Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.
Peer schools offering Marketing
How UT Austin stacks up against other schools offering this major.
Other top programs at UT Austin
Other highest-scoring programs offered at UT Austin, ranked by DegreeOutlook Score.
Consider the trade route
Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.
Compare Marketing trade programs on TradeSchoolOutlook →Frequently asked about Marketing at UT Austin
What is the DegreeOutlook Score for Marketing at The University of Texas at Austin?
This program scores 74/100 — placing it among the stronger programs for Marketing nationally. The score reflects above-average earnings, manageable AI risk, and solid financial return.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $614,759 in decade earnings vs $736,389 in the optimistic case — a meaningful gap.
What makes The University of Texas at Austin's Marketing program stand out?
Ranked #5 of 502 programs nationally, The University of Texas at Austin lands in the top 1%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.