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Marketing at Taylor University

Upland, IN · Private nonprofit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $49,939/yr (10% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 3.5x earnings multiple

Ranked #341 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$563K	$555K	$506K
Earnings Multiple	3.6x	3.5x	3.2x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	51	50	44

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$156,416

4-Year Net Price (After Aid)

$97,308

38% less than sticker · See by income

Median Debt at Graduation

$17,682

4.2 months of Year 1 earnings

Reported Earnings (5 Year)

$61,048

22% growth from Year 1

Program Analysis

Graduates earn $49,939/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

An earnings multiple of 3.5x means ten-year projected earnings exceed tuition, but not by a dramatic margin. Returns are positive but modest.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 10% gap from the optimistic case.

At $17,682 in median debt against $49,939 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

Ranked #341 of 502 Marketing programs, Taylor University falls below the median. Stronger options exist, though cost and location may compensate.

Earnings grow from $49,939 to $61,048 over five years — a 22% increase that's moderate and in line with typical career progression.

About Taylor University

Taylor University has a 76% acceptance rate, making it broadly accessible, a smaller institution with 1,890 students in Upland, IN. The average net cost of $97,308 over four years represents a 38% discount from published tuition.

See all programs and financial aid at Taylor University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Taylor University

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Taylor University?

This program scores 50/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $506,172 in decade earnings vs $563,233 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →