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Marketingat Saint Leo University

Graduates earn $28,344/yr in their first year — about 38.0% below the national Marketing average. Base-case 10-year earnings $580K; scenarios range from $524K to $592K depending on AI disruption.

Saint Leo, FL Private nonprofit Bachelor's Degree
DegreeOutlook Score
35 AT RISK
35
Optimistic
32
Pessimistic
Earnings
$28,344
1-year post-graduation
ROI
4.0x
Earnings : tuition
10-yr Base
$580K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Saint Leo University

The earnings data for Saint Leo Marketing graduates suggests a challenging entry into the job market, likely reflecting the regional economic landscape. Central Florida isn't a primary hub for high-paying corporate marketing roles; instead, opportunities often gravitate towards tourism, hospitality, and local small businesses, which generally offer more modest starting salaries. Furthermore, a general marketing degree from a regional private institution may not always provide the specialized industry connections or advanced digital skill sets that command top-tier compensation in competitive markets. Graduates might find themselves in broader sales-adjacent roles or local agency positions rather than strategic brand management at large firms. To distinguish yourself and improve your earning potential, actively pursue internships with larger regional companies or remote roles that build specialized expertise in areas like data analytics, SEO, or advanced digital strategy.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$524K
10-year cumulative earnings
Scenario Score32/100
Earnings Multiple4.6x
Base Case
Moderate Integration
$580K
10-year cumulative earnings
Scenario Score35/100
Earnings Multiple5.1x
Optimistic
AI Augmentation
$592K
10-year cumulative earnings
Scenario Score35/100
Earnings Multiple5.2x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Saint Leo University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Saint Leo University stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Saint Leo University

Other top programs at Saint Leo University

Other highest-scoring programs offered at Saint Leo University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Saint Leo University

What is the DegreeOutlook Score for Marketing at Saint Leo University?

A score of 35/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $524,416 in decade earnings vs $592,325 in the optimistic case — a meaningful gap.

Can you still earn well with Marketing from Saint Leo University?

First-year earnings trail the national median, but starting salary isn't the full picture. Regional cost of living, career trajectory, and tuition cost all factor in. Check the five-year earnings data when available.