Marketing at Harding University

Searcy, AR · Private nonprofit · Bachelor's Degree
54 /100
DegreeOutlook Score (Base Case)
54
Optimistic
54
Base Case
47
Pessimistic
Earnings $46,738/yr (3% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 5.7x earnings multiple
Ranked #269 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $576K $566K $514K
Earnings Multiple 5.8x 5.7x 5.2x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 54 54 47

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$99,552
4-Year Net Price (After Aid)
$82,316
17% less than sticker · See by income
Median Debt at Graduation
$27,000
6.9 months of Year 1 earnings
Reported Earnings (5 Year)
$62,231
33% growth from Year 1

Program Analysis

First-year earnings of $46,738 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

At 5.7x the cost of in-state tuition, the ten-year earnings outlook represents a strong return. Not exceptional, but meaningfully positive.

AI risk is moderate — 54% task exposure — and the 11% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $27,000 debt-to-$46,738 income ratio translates to about 7 months of earnings. Standard loan terms should handle this comfortably.

At #269 out of 502 programs, Harding University's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

The five-year earnings trajectory from $46,738 to $62,231 shows 33% growth, reflecting steady but unremarkable salary progression.

About Harding University

Harding University has a 100% acceptance rate, making it broadly accessible, a compact campus enrolling 3,323 students in Searcy, AR.

See all programs and financial aid at Harding University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Harding University

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does Harding University's Marketing program score?
A score of 54/100 reflects decent absolute metrics, but Harding University trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →