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Business · Marketing Rank #8 of 502

Marketingat Florida State University

Graduates earn $49,808/yr in their first year — about 10.0% above the national Marketing average. Base-case 10-year earnings $661K; scenarios range from $582K to $684K depending on AI disruption.

Tallahassee, FL Public Bachelor's Degree
DegreeOutlook Score
72 STRONG
73
Optimistic
66
Pessimistic
Earnings
$49,808
1-year post-graduation
ROI
33.6x
Earnings : in-state tuition
10-yr Base
$661K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Florida State University

Florida State's strong performance in Marketing reflects a powerful regional pipeline and a program that effectively prepares you for dynamic roles. You'll find graduates leveraging a deep alumni network across Florida and the Southeast, often landing in sales management, brand strategy at consumer goods companies, or digital marketing agencies in major metros like Orlando and Miami. The curriculum likely emphasizes practical, client-facing skills and an understanding of regional market dynamics, which are highly valued by employers seeking talent for advertising and promotions. This strong connection to Florida's diverse economy helps propel career launch and progression. However, with the very high AI risk in this field, future-proofing your skills is paramount. Focus on developing strategic thinking, creative problem-solving, and advanced analytics capabilities that AI struggles to replicate, ensuring you drive value beyond automation.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$582K
10-year cumulative earnings
Scenario Score66/100
Earnings Multiple25.7x
Base Case
Moderate Integration
$661K
10-year cumulative earnings
Scenario Score72/100
Earnings Multiple29.2x
Optimistic
AI Augmentation
$684K
10-year cumulative earnings
Scenario Score73/100
Earnings Multiple30.2x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Florida State University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Florida State University stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Florida State University

Other top programs at Florida State University

Other highest-scoring programs offered at Florida State University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Florida State University

What does a 72/100 DegreeOutlook Score mean for Marketing at Florida State University?

At 72/100, this is a high-performing program. The DegreeOutlook Score combines earnings, AI resilience, and ROI — and this program delivers on all three.

Should I worry about AI if I study Marketing at Florida State University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is Florida State University one of the best schools for Marketing?

Among 502 Marketing programs, Florida State University's #8 position reflects consistently above-average results across earnings, ROI, and employment probability.