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Business · Marketing Rank #496 of 502

Marketingat Evangel University

Graduates earn $30,579/yr in their first year — about 33.0% below the national Marketing average. Base-case 10-year earnings $430K; scenarios range from $417K to $421K depending on AI disruption.

Springfield, MO Private nonprofit Bachelor's Degree
DegreeOutlook Score
33 AT RISK
33
Optimistic
30
Pessimistic
Earnings
$30,579
1-year post-graduation
ROI
1.8x
Earnings : tuition
10-yr Base
$430K
Cumulative base-case earnings
AI Risk
Very High
57% task exposure
Program Analysis

What this degree looks like at Evangel University

The earnings figures for Evangel's Marketing program reflect the dynamics of the regional labor market in Springfield, MO. Here, you'll likely find a robust demand for generalist marketing roles within local businesses, regional agencies, and non-profits, rather than the high-paying, specialized positions often found in larger metropolitan centers or tech hubs. These local opportunities, while valuable for gaining experience, typically offer different salary benchmarks than national corporate headquarters or leading digital marketing firms.

Your curriculum likely provides a strong foundational understanding, but to truly stand out and command higher compensation, you'll need to proactively build a portfolio of highly specialized skills—think advanced analytics, performance marketing, or specific CRM platforms—through internships and extracurricular projects. Consider seeking summer internships in larger markets to broaden your network and gain exposure to different industry compensation structures.

AI Outlook Integration

Three scenarios, ten years out

Each scenario is a different assumption about how AI reshapes the career paths this major feeds into. Earnings projections stack the full 10-year cumulative trajectory; scores use the same 0–100 metric as the hero, recomputed under that scenario's assumptions.

Pessimistic
Mass Automation
$417K
10-year cumulative earnings
Scenario Score30/100
Earnings Multiple3.8x
Base Case
Moderate Integration
$430K
10-year cumulative earnings
Scenario Score33/100
Earnings Multiple4.0x
Optimistic
AI Augmentation
$421K
10-year cumulative earnings
Scenario Score33/100
Earnings Multiple3.9x
Earnings Trajectory

10 year projection

Year-by-year earnings under each scenario. Base case reflects BLS growth patterns applied to Evangel University's starting earnings; optimistic and pessimistic adjust for AI's effect on each career path this major feeds into.

Career Paths

Where Marketing graduates typically work

Common career destinations for this program's graduates, weighted by the school's specific occupation mix. Salary is BLS national median; AI risk is per-role task-exposure research.

1
Marketing managers
+6.6% 10-yr growth · 34,300 openings/yr
$161,030/yr
High
2
Sales managers
+4.7% 10-yr growth · 49,000 openings/yr
$138,060/yr
Moderate
3
Advertising and promotions managers
-2.2% 10-yr growth · 2,100 openings/yr
$126,960/yr
Moderate
4
Fundraising managers
+4.2% 10-yr growth · 3,600 openings/yr
$123,480/yr
High
5
Web and digital interface designers
+7.0% 10-yr growth · 9,100 openings/yr
$98,090/yr
High
6
Business teachers, postsecondary
+5.7% 10-yr growth · 8,100 openings/yr
$97,270/yr
Moderate
Source: BLS Occupational Employment & Wage Statistics, May 2024. AI exposure from OpenAI GPTs-are-GPTs and Felten AIOE research.
Compare & Explore

Peer schools offering Marketing

How Evangel University stacks up against other schools offering this major.

Highest earnings
University of Pennsylvania
PA · Private nonprofit
67
DW Score
$83K
1-yr earn
3.7x
ROI
Georgetown University
DC · Private nonprofit
64
DW Score
$75K
1-yr earn
3.1x
ROI
Bucknell University
PA · Private nonprofit
62
DW Score
$71K
1-yr earn
2.8x
ROI
Same state (MO)
Washington University in St Louis
MO · Private nonprofit
51
DW Score
$71K
1-yr earn
1.8x
ROI
Villanova University
PA · Private nonprofit
62
DW Score
$70K
1-yr earn
2.9x
ROI
Also at Evangel University

Other top programs at Evangel University

Other highest-scoring programs offered at Evangel University, ranked by DegreeOutlook Score.

Consider the trade route

Not sure a 4-year degree is the right path? Trade programs in Marketing offer shorter timelines, lower debt, and strong AI resilience for hands-on careers.

Compare Marketing trade programs on TradeSchoolOutlook →
FAQ

Frequently asked about Marketing at Evangel University

How does Evangel University's Marketing program score?

This program scores 33/100 — on the lower end for Marketing. Prospective students should carefully weigh costs against likely earnings.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why are Marketing earnings lower at Evangel University?

Lower starting pay at Evangel University may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.